Influence: The Psychology of Persuasion

in books •  7 years ago 

If you have an interest in marketing, sales, or subliminal effects on your decision-making, Influence is the perfect book for you. Exposing the many ways we’re unwittingly coerced and tricked into certain behaviors, this book shows how salesmen and others not only lie to us, but get us to lie to ourselves.

Get it here: Influence: The Psychology of Persuasion, Revised Edition

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