“I started out basically imagining I was writing for a stadium full of replicas of myself—which made things easy because I already knew exactly what topics interested them, what writing style they liked, what their sense of humor was, etc.”

That...is epic. You kind of just blew my mind a little. I'm often thinking about who my "person" is that my brand is speaking too and how to engage them. But...instead, if the person is myself, others like me will find me.

Then I could be in a bubble of thousands of me. Mwahahahaha.