"Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water", report outlines the key consumer trends and innovation opportunities within the bottled water category.
The consumer backlash against sugar has initiated a shift in soft drink preferences away from high-sugar categories, such as carbonates and juice, and towards those perceived to be healthier, such as packaged, flavored, or enhanced waters.
Many consumers are open to trying new and different varieties of bottled water products due to there being no dominant brand in the packaged water market, and in many countries, a strong private label presence. Beverage producers should look to capitalize on this consumer willingness to experiment within the market by creating packaged water products with unique claims, ingredients, or innovative flavor combinations.
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Scope
- Health trends and a willingness to experiment within the category are creating strong innovation opportunities.
- These opportunities include waters with added functionality, hybrid waters, plant-based alternative waters, premium waters, and sustainable packaging innovation.
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Reasons to buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry. Enquire About this Report: https://www.marketresearchhub.com/enquiry.php?type=enquiry&repid=1434756 About Market Research Hub: Market Research Hub (MRH) is a next-generation reseller of research reports and analysis. MRH’s expansive collection of bottled water market research reports has been carefully curated to help key personnel and decision makers across industry verticals to clearly visualize their operating environment and take strategic steps. MRH functions as an integrated platform for the following products and services: Objective and sound market forecasts, qualitative and quantitative analysis, incisive insight into defining industry trends, and market share estimates. Our reputation lies in delivering value and world-class capabilities to our clients.
Source: https://www.wiseguyreports.com/reports/2659642-where-next-for-bottled-water-exploring-consumer-trends-and-innovation-opportunities
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