Looking at the pins in my opinion will not help you bowl better and the bowling tech talk is not talking about looking at pins. When you talk to someone who be bowling for a while, they will tell you things like move 2 boards to the left and roll across 2 or third arrow. Using the arrows is the best thing to look at and it will help you bowl better.
When you are on the approach, the only thing you should be looking at is the arrows on the floor and you moving your feet on the right spot. What you should be also looking at is the breaking point of your bowling ball. To bowl the best game, use the arrows and you read the arrows going to right to left.
In bowling reading the lane is right to left so the arrow farthest to the right will be the first arrow and the next arrow beside that one would be the second arrow and remember standing far right is the first arrow. The first arrow is called the 10th board on the lane. The second arrow will be the 20 broad on the lane. Using these arrow and numbers will help you find your line.