The idea behind using crypto assets such as BTC as security on borrowing cash to fund ongoing needs makes sense in many ways. Rather than selling the BTC at a low value.
Whats interesting about this article is the reference to Steem at the end & the 70% staff cut last year to reduce cashflows.
Why mention Steem? Many coins have laid of staff for exactly the same sort of reasons.
As they say, any media is good media, so the fact that Steem rated a mention, can only add to the exposure of the platform to their readership.
https://cointelegraph.com/news/crypto-lenders-are-cashing-in-on-the-crypto-bear-market