Brand marketing is a business scope where keeping up with the times is crucial. Using outdated and expensive marketing tools, such as TV ads, results in low efficiency of promotional campaigns.
If you want to be effective in 2020, you need to go mobile.
The share of mobile Internet users is consistently growing, so a mobile branded app is the very thing you need to promote your business. Let’s review what business goals a mobile app can help reach and what types of apps you can take advantage of.