Key components of the visibility plan may depend on the industry and on where and how the company plans to reach its target audience. Creating your company/brand identity, image, think over, that on what kinds of platforms will you, your products, services be presented:
Offline contact points when your brand meets physically your customers:
- name cards, envelope
- promotional materials (toys, pen, balloon, cloths)
- packaging
- shop design, interior
- your sales team (their behave, their uniform, car, communication)
- incentive and any other company events (decoration, gifts, place, entertainment)
- customer service
- billboards, magazine ads, catalogues, newsletters
- exhibitions...
Online:
- Website, facebook/twitter/LinkedIn company profile
- Instagram, Pinterest
- Remarketing
- Emailing, newsletters, online magazines, blog..
Team Expertek US
www.expertek.net
