Social platforms deliver the cost-effective, targetable impact for a mobile world. Success is due to tight, mobile-first targeting at scale, which ensures content is highly relevant. Social works well in synergy with TV, and cost effectively extends video reach beyond TV. It also brings the heart of a brand or its creative idea to people in a familiar and engaging environment, and can be a strong learning platform when working with synergy as part of a campaign.
Key for marketers will be continuing to work hard for brand safety controls and seek ways to measure the brand building effects of social channels as part of the cross marketing mix.
Good-Luck (Team Expertek US)
www.expertek.net