In this digital world, online business owners want to gain visitor’s attention and enhance genuine connections with brands. But, the biggest question is- how do you build the connection? Right! Telling a brand story is the best way to build a strong connection with your visitors. Through your business story, you can positively represent your brand and communicate who you are, what you do, how you can help your users, and many more.
Stories are more powerful rather than statistics on your website. One research illustrates that stories can be up to 22 times more memorable than only facts on your website. Before following the right storytelling ways you need to understand your target audience and brainstorm your business idea.
How To Know your Target Audience?
To tell your brand story, the foremost important thing is to know your target audience. The more information related to them will get a better outcome. Knowing a target audience helps you to figure out the content that individuals care about. It is important to consider your target audience when writing your business story, so you can optimize your content to serve your readers.
Depending on your product or services, a specific group of the audience may hold a greater value. Targeting your specific audience for your online business and customizing some messages to reach your targeted audience leads to hike ROI. When you know your targeting audience, it is important to feature your products and services.
How To Brainstorm Your Business Story Ideas?
The brainstorming process is a great way to generate more brand story ideas. It is the best starting point to find those that keep pushing you forward with stunning ideas. And, when you come up with ideas, you can find it helpful to brainstorm around a specific aspect of your brand. Think about the services and products you are providing online.
Hopefully, having a successful brainstorm helps you to create a list of story ideas for your business. It will help you to engage your target audience and attract more readers to your website.
Here, we have explained five creative ways to tell your business story to engage your audience on your WordPress website.
Let’s drive-in!
1.Create a Timeline
A visual representation of your brand story as a timeline is an easy to use and eye-catching way to express the founding of your company. You can include important events or accomplishments in your business history. Moreover, when you build your timeline, just think about the events and accomplishments that develop credibility with your targeted audience and create a clear authority in your field.
Importantly, there are various WordPress plugins available to showcase your timeline story on your website. You can choose the most advanced plugin like WP Timeline Designer Pro to beautify your blog with a stunning story timeline concept. It will help you to make your website post more dazzling to attract more visitors.
With this plugin, you can display your life story in the timeline, hiring process, event summary, achievement, author biography, step by step guide, and many more.
Discover more info: How To Tell Your Brand Story? [Creative Ways]