Blockchain-Based Digital Advertising is Gaining Traction!

culgin (71) in brave • 5 years ago (edited)

Which project will you think of if I say it is about blockchain-based digital advertising? If you have invested in cryptocurrencies for a while you probably have heard of Basic Attention Token (BAT). BAT changes digital advertising by rewarding users with BAT for their attention. This gives users the incentive to spend their precious attention into viewing an advertisement.

Using the earned BAT, the users can then reward publishers/content creators with BAT so that they can remove pesky Ads on their site. Finally, the advertisers can directly target users without having to go through publishers. This mean that they can potentially achieve better ROI and cut off excessive middlemen. The picture below pretty much summarizes what I have described.

Source

The key challenge for BAT is that they have to acquire participants from all 3 ends of the triangle in order to realize the project's dream. They have done it in a pretty smart way by introducing the Brave browser. The Brave browser promises users' privacy, security and speed. I have been using it for sometime and so far so good. Though BAT is far from achieving their end goal, they have made tremendous progress.

Brave Creators Statistics
Source

Because BAT introduced the Brave browser, they can make very tight integration with various platforms to reward content creators. Based on statistics provided by BATGrowth, there are over 400k Brave Creators as of today. And they are not just any ordinary content creators, many of them are well-known names with millions of subscribers.

Source

What about users? It will be meaningless for content creators if there are no users/viewers/readers. BAT also got it covered. In a recent blog post, it was said that Brave browser had achieved over 10 million monthly active users! How nice would it be if Steem can have one-tenth of that number of monthly active users. What attracts users is not just the privacy-focused browser, but also the rewards. Just by browsing around for a month, I have earned 3.5 BAT, which is roughly $1. It isn't much, but no harm getting some free money by doing the the things you need to do. And just a side note, the rewards on the mobile version of Brave browser seem to be much better. I have been using it for about a month as well and I have received 5 BAT.

My rewards so far for just viewing Ads. As you can see @steempeak is also onboard

So with users and content creators covered. The missing piece of the puzzle will be advertisers and this is precisely what compelled me to write this post. Today while browsing around on the Brave browser, I received an Ad about Amazon Electronics. This naturally means that BAT has successfully attracted large corporations as their clients to advertise on their platform.

Conclusion

It is pretty clear that BAT is gaining some serious traction in terms of growing their platform. It is not an easy feat as it requires concurrent acquisition of participants from 3 fronts. I hope that one day Steem can integrate with BAT and Steemians can directly be rewarded by being a Brave creator. I think that will greatly benefit Steemians and I hope STINC or any other Steem-based projects will be able to see this post and seriously consider a partnership with BAT.

If you have a YouTube channel or Twitter account, you should consider signing up as a Brave Creator here. It doesn't take much, you just need to download the browser and create an account. I have recently registered with my Twitter account and the process was a breeze.

10% of post rewards goes to @ph-fund, 5% goes to @steemworld.org and 5% goes to @steempeak to support these amazing projects.

Learn how to get your a simple name for your Ethereum wallet through Steem ENS!
Join the Steem ENS Discord server to interact with the community!

This article is created on the Steem blockchain. Check this series of posts to learn more about writing on an immutable and censorship-resistant content platform:

brave steem bat basicattentiontoken blockchain steemleo neoxian

5 years ago by culgin (71)

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stevelivingston (64) · 5 years ago

Yes, I've recently noticed the uptick in quality of ads from Brave.

Amazon is suddenly featuring massively in my ad stream plus I had one from ebay for the first time today. This is a good sign that the big guys are starting to take this seriously...

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3 votes

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culgin (71) · 5 years ago

Indeed. Things are sure looking good for BAT

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deathcross (77) · 5 years ago

How much can you earn with browsing?
Is Brave browser working fine? Can it handle Chrome extensions?
If I have a Wordpress site, how can I buy traffic from Brave?
Maybe I should read their FAQ, but independent opinions are always better.

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1 vote

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culgin (71) · 5 years ago

Not much. About 3 BAT for a month on my laptop browser and 5 BAT on my mobile browser
So far so good. All the Chrome extensions that I am using are working fine. I don't use many extensions though.
Haven't tried that but here is probably where you should start, https://brave.com/brave-ads-waitlist/
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1 vote

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deathcross (77) · 5 years ago

Thanks for sharing your experiences.

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2 votes

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ninodal (25) · 5 years ago

Thanks for sharing! Do you have any insight as to why you earn more BAT with your mobile browser?

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pedrobrito2004 (67) · 5 years ago

This is good news for the BAT community, for a short time I have been using the BRAVE browser and so far I think that it is quite comfortable and I think it is fast when I remember the previous navigation speed a bit.

On the other hand, I think it is smart to promote or advertise by rewarding users, as there are many programs and extensions to block unwanted advertising in various browsers, so integrate your own advertising and protect users from all other advertising that does not you are interested and that consumes data of your connection is a good thing, from my point of view.

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1 vote

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culgin (71) · 5 years ago

Indeed. So far I think BAT is on the right track. As long as they are able to continue attracting all 3 participants from each end, they might really revolutionalize the digital advertising industry

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project.hope (64) · 5 years ago

Resteemed already, Upvote on the way (once VP will recharge to 100%).

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1 vote

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reinaldoverdu (66) · 5 years ago

Hi dear @culgin

I've known Brave since its inception, and the truth is a very secure browser that offers these options to generate BAT. Highly recommended, in addition to the browser is very safe. Very serious people behind this project, you must try it, it is pure gold. 👍

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2 votes

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culgin (71) · 5 years ago

Already am using 😉

Thanks!

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jadams2k18 (64) · 5 years ago

At first, I didn't believe much in the Brave browser, because of the bugs it had, after they added the option to win BAT, it improved a lot.

Unfortunately, I couldn't win BAT because I had been told that my country was not suitable to win BAT. However, to my surprise, in December I received a generous amount of BATs.

It would be really great as Steemit content creators, we could also win BATs. It may be a feasible solution to bring Steemit back to life.

Thanks for sharing :)

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1 vote

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culgin (71) · 5 years ago

My country just got added a couple of months back. Just have to be patient till it reaches your place 😉

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jadams2k18 (64) · 5 years ago

Great! Thanks for the news :D

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culgin (71) · 5 years ago

Welcome!

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uyobong.sports (54) · 5 years ago

I'm getting pained that I am not able to earn BAT while using Brave browser. Is it because of the source I downloaded it from? Who has a perfect guide to set it up?

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