BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated global bread improvers market size at USD 3.93 billion in 2021. During the forecast period between 2022 and 2028, BlueWeave expects global bread improvers market size to grow at a steady CAGR of 5.9% reaching a value of USD 5.81 billion by 2028. The market for bread improvers is expected to expand significantly over the coming years due to factors including the rising use of various types of bread in daily meals and the globalization of the food and beverage industry. Together, these factors are changing the eating habits of Asians and increasing the demand for baked goods in developing economies. Convenience and health are currently the two major trends affecting the food and beverage industry. Organic bread improvers are gaining popularity in the global market for bread improvers due to the favorable health associations with ingredients produced organically. Because of their high level of convenience, processed and packaged food products are increasingly popular among food and beverage consumers.
Global Bread Improvers Market – Overview
To give the bread different qualities, bread improvers are used as an additive in the baking industry. The Bread Improvers have several advantages, such as maintaining bread quality and softness, reducing crumb crispiness, and promoting soft and delicate pastry crusts. As a result, the market for bread improvers is expanding. Bread Improvers are added to the products to lengthen the shelf life of the bread; these additives also help the bread develop a fine, porous crumb and enhance its color. Bread Improvers are also used to increase tolerance during the manufacturing process and aid in producing better bread, both of which are likely to hasten the market's expansion for Bread Improvers.
Along with reducing the time needed for bread to rise, Bread Improvers also aid in improving the volume and texture of the bread. They also assist in obtaining a high volume of products during the processing of the bread flour. These elements are accelerating the market for bread improvers. The bread improvers market is also growing due to changing lifestyles, a rise in the popularity of instant food, and high consumption of bakery products, particularly in European countries.
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Opportunity: Increasing popularity of RTE food and preferences for natural ingredients
Younger generation prefers natural functional bakery ingredients over synthetic ones due to health concerns. Whole wheat bread and multigrain bread's shelf life is increased by using natural bakery ingredients like bread improvers. Convenience food ingredients offer consumers quality, freshness, taste, and texture, all of which are desirable. The market is expanding because of the rising demand for bread improvers for bread machines and rising consumer demand for baked goods.
Challenge: Use of chemical preservatives
It is predicted that the growth of the bread improvers market will be constrained by rising health awareness and the use of chemical preservatives in bakery goods. Even so, the market for bread improvers is anticipated to have a very bright future due to the rapid growth of organic bread with minimal preservatives.
Impact of COVID-19 on Global Bread Improvers Market
The COVID-19 pandemic had a sizable impact on the entire food and beverage industry, including the market for Indian bread flour and pre-improvers. The pandemic harmed the economy by causing supply chain disruptions and the shutdown of significant amounts of production. Due to the lockdown, non-edible goods sales were high at the start of 2020, but due to a labor shortage, sales of edible goods, such as bread, cakes, bakery goods, and many others, were insufficient. The demand for bread enhancers will rise as home cooking becomes more and more common. If consumers are concerned about losing their jobs and seeing their income decline, they may reduce discretionary spending by down-trading in the same product category.
Global Bread Improvers Market – By Form
The global bread improvers market is classified into Powder, Granular, Liquid, and Paste segments by form. The powder segment of the bread improvers market is expected to hold the highest market share in terms of form. Powder bread improvers have a simpler dosage than other types of bread improvers, so they are used more frequently. Powder bread improvers are commonly used in the bakery and confectionery industries in foods such as bread, baguette, cakes, croissants, rusks, loaf bread, and brioche. Emulsifiers, soy flour, and malt flour are typically combined with a variety of enzymes to condition dough and improve bread.
Competitive Landscape
Global bread improvers market is fiercely competitive. Prominent players in global bread improvers market include Kellogg Co., Conagra Brands, Inc., London Dairy Co. Ltd, Danone S.A., ADM, Daiya Foods Inc., Grupo Bimbo S.A.B.de C.V, Associated British Foods PLC, General Mills Inc., Lantmännen Unibake, Aryzta AG, Vandemoortele NV, Europastry S.A., and Cole’s Quality Food Inc. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in global bread improvers market.
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