How Breast pumps have change the maternity scenes globally

Breast pumps are mechanical devices used to extract milk from lactating mothers’ breasts. Based on the product specifications, they can be manual or electric pumps. A breast pump is boon to many working females who choose to breastfeed their new born. The global breast pumps treatment market is growing at a significant rate due to increase in the global women employment rate, improving healthcare infrastructure, technological development of electric breast pumps, rising awareness and breastfeeding benefits are some factors boosting the battery-powered breast pumps market growth. However, the high cost of advanced devices, potential risk of contamination with used pumps, high maintenance requirement electrical hospital grade, and battery pumps can hinder the global breast pumps market growth.

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The global breast pumps market is categorized on following basis-

1. Product type
   • Closed system breast pumps
   • Open system breast pumps
2. Technology
   • Manual breast pumps
   • Electric breast pumps
   • Single Electric Breast Pumps
   • Double Electric Breast Pumps
   • Battery powered breast pumps
3. Applications
   • Personal use pumps
   • Hospital/healthcare grade pumps
4. End-users
   Hospitals, breast feeding centers and homecare.
   And lastly, on the basis of geographical regions, the electric breast pumps market have five major marketing regions- North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America holds the largest share in the breast pumps due to rise in the women employment rate (who are mothers to newborn), favorable reimbursement policies, etc. The Europe breast pumps treatment market has witnessed significant growth in the recent years owing to advantages with the breast pumps such as enable women to maintenance of milk production for infants and provide nutrition to their babies. Asia-Pacific is also a key region for the electric breast pumps market growth owing to increase in the birth rate in India and China, high economic growth, increasing women employment rate, rise in the awareness about breastfeeding, and increase in consumer expenditure on baby care and mother care products.
   Some of the key players in breast pumps treatment market are Medela LLC (Olle Larsson Holding AG) (Switzerland), Koninklijke Philips N.V. (Philips AVENT) (U.K.), Ameda, Inc. (U.S.), Hygeia Health (U.S.), Whittlestone, Inc. (Turkey), Naya Health Inc. (U.S.) Lansinoh Laboratories, Inc. (Pigeon corporation group) (Japan), Bailey Medical Engineering (U.S.), Energizer Holdings Inc. (U.S.), and Linco Baby Merchandise Works Co. Ltd. (Taiwan) to name a few. For instance, in 2016, Naya Health, Inc. launched the Naya pump works on water-based technology connected to their own Tracker app which tracks the amount of milk ejected and consumption of milk by the baby.
   Employing novel ideas and concepts, advances in manufacturing techniques and the current set of products are some key strategies followed by players to increase their market. Increasing women employment rate, increase in the awareness of breastfeeding and its benefits will help the breast pumps market flourish in future.

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