Digital marketing can help your business by building relationships on social networks,selling online and finding new customers while keeping existing ones. Before going digital, think about what you want to achieve and prioritize different online opportunities to help you accomplish it.
The first step to digital marketing is staking your claim for example, a hairdresser should list his/her shop in a local online directory like "google my business" so that when someone searches for "hairdressers in my area", he/she will appear in the results.
Make sure you show jobs done by keeping an online gallery.
Use email survey for Customer feedback
Use map for location
How do customers find you online?
Search engine and social media: Promote your business and get your it in front of the right people who are searching for what you offer. By tagging specific keywords within your content or paying to advertise to people searching for specific keywords.
Display Advertising: They come in form of text, images, video and ads you can click on and interact with. They appear everywhere online.
Email Marketing: Sending relevant information and offers to people who have said they'll like to hear from you.
To make sure your business is geared towards the long haul, do the following;
- Set realistic expectations
- Track your results
- Adapt to changes in tech and your field
Good day....
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