If you want to start a new business or it could a new product line or sell anything to the public no need for worries just use the social media you will do all this with the accomplish in the online social space. Business have mission statement just waiting for the opportune or a potential angle investor no you can use unique selling proposition [UPS].
The largely applicable in online social efforts with is special benefit offer and provides to your customer UPS make strong defensible claims. UPS start with a customer benefit for the target market and name of your brand unique and superlative positioning and benefit.
The most brand and social community is not just about product selling but stabling a network vibrant around the important topic and interest or area expertise for instance COCA-COLA focus o the customer not itself, collection of stories showing how people around the world have helped making coke what is it today.
My points a good business mission is not all about lend itself but the big idea is thriving social community. Amazon for instance is a successful business and is terrific brand. For your business to be successful especially in crowded social media scene you need clear brand identity and personality.
The reason why business fall at social media marketing is because they don’t have solid foundation.
NOTE.
IF YOU HAVE THE TIME READ THIS BOOK, THE ZEN OF SOCIAL MEDIA MARKETING AUTHOR NAME SHAMA KABANI.
Before you business plunges make sure you absolutely use the social media marketing and your team can articulate what is special about you business on social media, hundreds of billions of people engage on social media why will anyone feel passionate about you business on social media.