Ikea: The World Champion in Making Mistakes

  
One of the secrets of how the Swedish label is conquering the world is how it deals with problems 

The statement is not mine, Marcus Engman, in an interview for Reader's Digest: "We are world champions in making mistakes."

And it is not for less: only in that article it is possible to identify 5 great recent mistakes of the Swedish furniture brand:

In 2011, the network tried to launch its own line of TVs but it failed quickly;

In 2012, it erased images of women from his catalog in Saudi Arabia and was targeted by protests;

In 2013, it removed a couple of lesbians from his catalog in Russia and got into a huge controversy;

In 2014, when it opened a store in South Korea, the population went mad after the company called the ocean the "Sea of ​​Japan" region, while the South Koreans, for sovereignty, preferred "East Sea";

Even today, 2017, some products are so difficult for consumers to install that even internally they are known as "husbands killers."

And how does Ikea deal with these stumbles? Dismissing and punishing the team? Nope. But learning with those mistakes. This is how the company's founder Ingvar Kamprad thinks: "Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they are not wrong. "

Perhaps for this lucid and modern vision the brand is conquering the world. It is already present in more countries than Walmart and Carrefour. In China alone, it has 6 of the most profitable stores on the network. And there are plans to open new units in India, Morocco and in Brazil. In 2016, the company earned 37.6 billion dollars. And the goal for 2020 is to reach 50 billion. How? Maybe making more mistakes. It's how Engman ends the article: "We're world champions in making mistakes. But we're really good at correcting them. "