During COVID-19, social media has become a lifeline to many businesses' clients. It has allowed businesses to not only keep the conversation continuing in real time, but also to reinvent how they engage with current and potential customers for a more dynamic experience and improved loyalty. For some, it's even provided possibilities to better understand and value customers, launch a new business, or generate additional money.
We have solely relied on social media to do our business. After the cooking school where I teach had been closed for nearly a month due to COVID-19, I started this business in April. I shared a photo of a grazing box on Facebook and told my friends that I wanted to give away five of them to anyone who needed a boost. Those pals each shared a snapshot of their package on social media — not because I asked them to, but because the product is too beautiful not to share — and things swiftly escalated. People enjoy photographing their food and sharing the enjoyable things they are doing, especially now when finding enjoyment can be difficult, and this was a great benefit to my business.
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