Book recommendation: The 22 Immutable Laws of Marketing
Although the book does not present 22 independent "laws"/principles/guidelines, as some of them are are overlapping or variations of topics already covered, it is fairly concise and provides relevant stories as evidence to backup its claims. It is a great read with a few strong counter-intuitive insights. Interesting and well worth the time for everyone contemplating to start a business, as well as decision makers in well established businesses.
The 22 Immutable Laws of Marketing! on Amazon, for your convenience.
Please let me know if you can recommend any similar books. Thank you
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