Knowing your target audience – including what they like, how much money they make (and have to spend), where they hang out online, and what they value in terms of delivery, customer service, and add-ons – is critical to running a successful e-commerce firm. Furthermore, your business should not be too broad. You also have to have a well designed and functioning website, you can get some help from WebCitz with this, because they have a big experience and know how to make your website look nice and make people enjoy visiting it.