Want To Sell Anything to Anyone? Here’s What You Need To Know

Selling is at the heart of what you do as a marketer, yet so many newbies feel like they can’t sell. Whatever your excuse, I’m here to tell you that you’re wrong. Sales is a skill that can be learned, not some arcane talent that few are born with – how many times have you persuaded someone to do something you wanted, instead of what they wanted? That’s the art of sales.

When it comes to money, it’s not that much different to compromising and persuasion. The key thing to remember is that you’re not selling your product as much as you are selling yourself. Have you ever purchased from someone you don’t like? Probably not, if you have a choice. Being friendly and personable is a must in this industry.

Another key to being a master salesman is to simply. People love to talk about themselves and their needs – not about you. By listening, you’re also collecting valuable information about their problem, which means you can make an offer tailored to fit around it.

On the same note, you want to be sure that you’re targeting the right audience. Perhaps you want to sell an app that’s the Lamborghini of the sales world, ramping up conversions left, right, and center… but it does cost $400 a month. Someone with a $20 budget isn’t going to bite, no matter how tempted.

Keep it simple, keep it targeted, and keep it focused on what the other person is looking for. There’s no real secret sauce here that only a born, gifted salesman can leverage. Have the confidence that you can do this and follow the above advice and you will see your sales skyrocket!