If you decide that you are going to do only the things you know are going work, you are going to lose a lot of opportunity on the table.
Work Hard. Have Fun. Make History.
-Jeff Bezos-
From online book merchants to the everything store and followed by the largest cloud services company, the 2nd richest person in the world has a willingness to be misunderstood and innovate in a way that leads to the success of the company and himself.