6 Ways Online Communities Boost Business

in business •  7 years ago  (edited)

How do social network help business?


It's a straightforward question without simple answers. During an SMT Live tweetchat previous month, that i co-hosted, community builders from around the world} cited several ways businesses can enjoy what they spend money on online communities.


I've been centered on this question for more than 2 decades, driven to raised understand the ways organizations derive advantages from their communities. Through my research, I've discovered six distinct techniques companies can reap the benefits of community, and provide their customers better.


They are:


1. To greatly help customers have more value using their products and services


Especially today, as software-as-a-service and other cloud-based systems develop, businesses' usage of the installed software they've bought is becoming more important relating to Flexera Software's 2016 Software Monetization and Licensing Study, 51% of executives at software manufacturers and users accepted they don't keep tabs on customer useconsumptio.


Here, communities can be instrumental in assisting increase customers' knowledge of the merchandise they purchase, troubleshoot problems when they take place, and finally increase customer use and value of products and services, increasing their property management practices.


2. To increase the way a business improves its products and services


Through social network, organizations can find out more quickly about the items their customers wish that they had using their existing products and services, alternatively than looking forward to} the twelve-monthly customer meeting or satisfaction review.


3. To build up better services and services


When a business engages in continual collaboration with the customers, it can create better roadmaps for future products and services.


4. To advertise and sell better


When forward-thinking organizations leverage community early on in the client quest - when audience have questions, should try to learn from existing customers about their experience, and are weighing their options - communities could possibly be the perfect location to bring pre-sales market leaders and potential clients together.


5. To reduce the expense of post-sales service


What customer would like to wait to speak to a support professional when they might self-serve through the support website and customer community, getting answers and experiential "how to" details from others? Here exclusively communities can reduce support costs and increase client satisfaction.


6. To regulate the social marketing discussions about their firms


While there's a period and place for general public social media promotions, many organizations like to carry their deeper customer discussions in private options This keeps opponents from increasing too much information, while also allowing the business to foster suffered support and proposal.



Authors get paid when people like you upvote their post.
If you enjoyed what you read here, create your account today and start earning FREE STEEM!
Sort Order:  

Great. Thanks for sharing. I'm starting to follow you.

i will follow you 2

Congratulations @scorpion3! You have received a personal award!

1 Year on Steemit
Click on the badge to view your Board of Honor.

Do you like SteemitBoard's project? Then Vote for its witness and get one more award!

Congratulations @scorpion3! You received a personal award!

Happy Birthday! - You are on the Steem blockchain for 2 years!

You can view your badges on your Steem Board and compare to others on the Steem Ranking

Vote for @Steemitboard as a witness to get one more award and increased upvotes!