SIDE NOTE: The more you know
I was not interested in Pokemon GO; however, the below info changed my thinking on how this may be used.
Pokémon Go is just the first step in what many expect to be a trend toward augmented reality games. The marketing firm Slant recently surveyed Pokémon Go players. These are some findings:
The average age of players is 29.
59 percent of players are men.
Average household income tops $52,000.
Prime time for Pokémon is weekday evenings and weekend afternoons.
71 percent of players have visited businesses because they were near PokeStops or Gyms.
68 percent have visited businesses because of lures at those locations.
56 percent reported visiting local businesses more than national chains.
Among those who made purchases at businesses they were lured to while playing Pokémon Go, the average spend was $11.30.
@seeker27 In my area of the country (Missouri), and with the business owners I've spoken with, a number of their attempts to lure spending customers into their places of business have been mostly futile unless the business pays to basically keep their PokeStop lured all the time. That seems to work keeping them there, but a few owners I've talked to say that the players are not typically frequent spenders (which would make up for the low volume), not big spenders, and then the players don't leave, so most of them that I know have abandoned the concept. Is it working efficiently in other areas?
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Interesting thoughts... for myself, I'm not sure yet, I am/was curious though after reading this a bit. I actually was/am NOT a fan of the pokemon concept or game, but it's here and am sure more to follow. Am investigating how pokemon and possible future things similar could be used and such to possibly attract and increase traffic with some local shops. Thx for sharing!
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