What are people generally willing to pay more for?

in business •  7 years ago 

Last time we looked at upselling as a means to enable the same customer to buy more from us.


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Now lets look at some of the things that customers typically would be willing to pay more for or purchase in addition to what they are already buying.

Customers don't just buy more because we suggest it. They want something more than simply the original product

Customers appreciate and pay for:

  • Time savings
  • Monetary savings
  • Quantity based savings
  • Quality
  • Good service
  • Positive relationships
  • Speed
  • Reliability
  • Beauty
  • Reputation

We need to carefully look at each aspect of our current product and service offering and see how many variations we can create with the above preferences in mind.

These variations should then be refined packaged and offered to customers to determine which are popular and add value to our business.

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people pay more for the product because it gives value to them, it makes them happy not price , but the quality.

good one

Awesome post, i must say!
In addition to what you said, redefining the above variations is essential as it will promote your business and improve sales because customers will be willing to pay more for the above mentioned.

They want things that promise them an easier life.

You re right, costumers do patronize business that value their costumers time and quality. Any business is definitely bound to grow quite if all mention on this post re considered. Thanks for this information

In addition, customer actually pay for the perceive value they believe they will get from products.

I totally agree with these points.

I think these days people are less worried about quality per se but more interested in time, cost and convenience. We have become programmed to instant feedback and consumption .

It depends on the market segment. For some segments (especially high end) quality will be ever present issue.

Yeah that is true, good point.

Right on point. It has to do with perceived value. If the client's perceived value is higher than the price, client will be more than happy to pay.

I agree with your points @sme. And in addition, I as a customer is looking for a solution to my need so above all the product or service should straight up solve the problem that took me to you the business man.