The Power of Your Network

"The easiest, safest, lowest-cost, highest-yielding, risk-free way to grow any business is to structure relationships with as many people as possible."

• Jay Abraham

I love this quote from Jay Abraham - this guy speaks real sense and has helped grow so many businesses of all sizes.

What I like in particular is Jay's focus on making the most of what you have - your existing network and customers. And growing that one person at a time. Treating each person as someone who you can help - and by helping others, you will be paid back many times over.

I know that Jay is keen on using the term "client" rather than "customer" in any business. This is because the term 'client' suggests an ongoing relationship where you look after the best interests of that individual. This is opposed to the term 'customer' that sounds more like a one-off transactional relationship.

The one aspect of the above quote that I might challenge is the reference to "as many people as possible". Sure, you don't know who that person might know (could be someone v influential) but I think you need to be careful that you don't invest too much time with people who do not necessarily have your best interests at heart - perhaps only their own...

We need to choose our relationships carefully and invest fully in the right ones.

The beauty of a mindset of building our business through our relationships within our network is that they can be enduring. Once we can break through to common interests and ultimately friendship then we have a client potentially for life.

I apply the principle of whether I could go out for a beer with a person to establish whether we might be a good fit. Business can be stressful. There can be lows as well as highs, and therefore, if we can't establish a common ground of mutual trust and friendship then we can't forge forward in the right way in my view.

I am lucky enough to have a great bunch of clients that I enjoy working with and we can have a laugh together at the end of the day over a drink and some food.

Jay's got it absolutely right.

---

Posted from my blog with SteemPress : https://businessn2k.com/the-power-of-your-network/

---