Summary by @tldr:

In this second part of the series, we'll discover the slightly nauseating reality of how copywriters try to manipulate you into buying whatever it is they are selling.
They don't fill any need of the consumers, they pull a Jedi mind trick on you and create an artificial demand for their product in your head while you are reading their sales pitch.
They package it up as the hottest thing since sliced bread and persuade gullible consumers that they unquestionably need this new and shiny new gadget or course they are selling!
Here are a few of the dirtier methods they utilize: Flawed logic I have witnessed so called 'marketing gurus' teach this to their students.
My journey to the dark side Two years ago I took some bad business advice and convinced myself I had to learn the skill of copywriting.