To succeed in meditation app development, you need to go through the stages described below.
1. Decide on your Business Idea
To make a successful app, you have to decide what exactly you’re going to offer your users. It’s important to ensure that your app idea is worthwhile and unique. Currently, there are the following types of relaxation meditation apps in the market:
- Yoga app
- Mental health tracker app
- Meditation music app
- Guided sleep meditation app
- Weight loss meditation app
- Meditation app for beginners
2. Competitive Research and Analysis
Once you have decided on the app concept, the next step is to understand your competition. Knowing market leaders will help you find a unique value proposition for your application to stand out. You should also dive deeper into user reviews for top-ranking meditation apps in the market. This will help you to come up with a better product.
3. Choose the Right Platform
Your mindfulness and meditation app can be compatible with both Android and iOS platforms. However, it will certainly increase app development costs. So, if you have a confined budget, you can develop just an Android or iOS app. After that, you can boost your service so it can perform on another platform also. Read to know how much Android or iOS app development costs.
4. Build MVP
If you want to validate your app idea without spending a fortune, consider developing a minimum viable product (MVP). An MVP is the first version of a product with a basic set of features. It determines whether or not the product has the potential to succeed. Moreover, you give users an opportunity to participate in MVP software development. Users can leave comments and feedback about their experience with your app, telling what functionality they would like you to add to your product.
In this way, you will not only save money but also analyze user behavior to add the most demanding features during the second development stage.
While developing an MVP, it’s advisable to refrain from sophisticated features like in-app payments, video streams, and chats. Instead, your app MVP should include primary features like:
- Registration and sign-up
- User profile with progress stats
- Short video or slides for introduction
- Library with pre-listed meditation sessions
5. Choose the Right Approach to UI/UX
When developing an app like calm meditation app, you should build a program aimed at helping people with stress, anxiety, and depression. The correct UI/UX approach plays a pivotal role in this case. Users who suffer from anxiety or depression can easily get irritated and leave because of poor navigation, messy interface, annoying colors, and other details. Therefore, make sure to involve UX/UI specialists at this stage.
Here are a few tips that you can consider to avoid mistakes when designing an app like Calm:
- Don’t use bright colors. Instead, you can go for pastel shades
- Abstain from overloaded patterns as they may distract app users
- Use animations instead of text
6. Test your App
Once the app has been built, it’s essential to test the app’s performance in terms of speed, response time, scalability, and compatibility on the universal platforms. Testing will also help ensure that all app features work correctly and there are no significant bugs that crash the app.
7. Submit app to Play Store/App Store
Once you’re satisfied with the app’s performance, you can submit your app on Android or iOS app stores. However, publishing an app to the App Store and Google Play is not always as straightforward as you’d expect. Not only do you need to comply with Apple’s and Google’s developer guidelines, but you should also align your monetization model with their requirements.
But even though the application has to meet tons of requirements to end up there, it’s worth it. By adding your meditation application to the App Store and Google Play, you can reach a global audience and millions of potential users.
8. Measure User Engagement
Post-launch, you will need to meticulously track user engagement to understand where you can improve your product. Some of the user experience traits you’d want to track include:
- What are the most popular paths that users take inside the app?
- Are there any roadblocks that prevent them from taking action?
- How long does it take them to reach a goal?
Besides, there are also more economic KPIs like:
- Retention and churn rates
- App stickiness
- The average revenue per user (ARPU)
Appinventiv, an enterprise business intelligence service provider can help you research what other platforms have done well in order to inform your own strategy and we’ll also be able to provide insights about which types of users will best engage with your product based on our user analytics tools and data science expertise.