You're excited about your project. Consider it the most thoughtful, believe that there are almost no risks. Now you want to bring it to the ICO stage, then reap the benefits of your success.
Unfortunately, according to statistics, only 3% of projects in Russia successfully pass the crowdsale stage and gain the necessary amount of funds to continue their work. Why? Because at the right time, the developers incorrectly presented the idea, overestimated their own capabilities and directed the development of the project directly towards the problems. We decided to share the criteria according to which we evaluate the probability of success on the ICO.
WORKING WHITE PAPER
"White paper“, WP, and more recently” investment Memorandum" is the main document and a kind of Constitution of your project. It should clearly state the goals of your development, it’s relevance and your actions to achieve the result. Exactly «White papers" is the first reference, to which investors are coming and which is able to attract potential funding to your side.
If you don’t clearly and convincingly describe in white paper the motives of the issue of your coin and don’t provide information about the mechanisms of it’s functioning, the depositors will not be interested in the project. That is why , the first step is to work out the WP qualitatively from start to finish.
IMPLEMENTATION OF THE PROMISES
A successful project almost always has its own road map. This is a scenario of development and promotion of your idea. It is important for investors to see your understanding of the project and the possibility of it’s implementation in reality.
But it is not enough to draw a road map — it needs to be matched. If you want to show the seriousness of the intentions, you should worry about the regular report on the work done, for example, in the official blog. Thus, you will show that you are working on the implementation of the conceived, not just white paper.
IMPORTANCE OF INFORMATION RESOURCES
Really good and successful projects necessarily have a high-quality site. It is the business card of your own design. The site creates the image of the project and maintains it’s reputation. It can present important points from white times, ad units, resumes of team members, as well as channels of communication with you for all interested.
It is important to keep investors informed. To do this, you need to create appropriate channels in social networks, where it is possible to share information. At some point, if the project develops well, people will advertise you.
Care about information support of the project is an indicator of professionalism. By giving investors the opportunity to follow your idea at every stage, you are not only raising your status in their eyes, but also making them accomplices in the action.
TEAM
A project cannot be faceless or anonymous. For each name, or great idea are the people. It is important to provide investors with biographies and resumes of developers and founders, assure them of your qualifications and professionalism. The completeness of information about the achievements of your specialists in the world of technology, of course, increases the level of confidence in you. Links to team members ' LinkedIn, Twitter, and Medium accounts also increase your ranking in the information space.
TRANSPARENT ALLOCATION OF FUNDING
From the very beginning, it is necessary to determine how much money the project plans to attract and what part of the funds the team will hold. Agree, if the developers remove the cream immediately after the sale of coins and to obtain funding sufficient for the implementation of the project, in the eyes of the investor is not good.
With proper organization of work, project specialists receive dividends gradually, as they go through certain stages.
Soberly assess your capabilities. Whether you will have hard cap (limit on the amount of funds). Decide what money will go first and second. Only then create a funding structure.
ESTIMATE COMPETITORS
When creating a proposal to clients, analyze competing projects. Maybe they've already outpaced you with some services, and it's worth focusing on something else. Either do the same, but much better or cheaper. Without proper assessment of competitors, you run the risk of quickly losing.
It is important to evaluate the case not only on the basis of the merits of the idea, but also in comparison with other projects — their advantages and filing. Only by taking these factors into account will you be able to achieve the desired goals and success.