Covered with avocado and pepper sourdough bread, flower-filled cheese hot muffins, beetroot and creamy beef burger... these dishes are not only the perfect result of the chef's skill, but also It is a hard time for farmers who have worked all year round, and no regrets that nature is willing to sow and bred its fruit.

Ivette Cafe

Using cafés to communicate life philosophy

The ivette cafe located beside the Taichung Autumn Red Valley Park is the concept of “honest life”. It implements the concept of environmental protection and integrates with small farmers in the area to reflect the true appearance of ingredients on carefully decorated meals. , And Idette, the owner of the coffee shop, was transformed into an understanding of multiculturalism in Australia. This led to the development of creative cooking techniques and ingredients, so that everyone could re-recognize the word “food” and hide it. After that, it can contain the aesthetic tension of everything.

Integrate Australian cuisine and reform Taiwan’s catering culture

Ivette, who has lived in Australia for more than a decade, has long been accustomed to Australia's slow-paced life and diverse catering culture. Faced with abandoning high-paying jobs and returning to Taiwan to open a cafe, many relatives and friends cannot help but ask why.

" Actually, Australian cuisine is very difficult to define because it is a melting pot of world cuisine and is not confined to traditional cooking rules like Japanese or Korean cuisine. Plus, Australia is a very new country and there are many things to play." Like they will also add Asian elements such as pickles and Matcha in Hamburg, and they would like to figure out what to do. There is absolutely no image burden."

Ivette expressed her love for Australian food culture in a quaint manner, and frankly stated that the dietary environment in Taiwan needs to be changed. Therefore, I hope to lead by example and bring back to Taiwan the inclusive attitude of Australian cuisine to let everyone know what a good food is. What a good cafe should look like.

Using high-quality ingredients to overturn the stereotype of " CP Value"

"I really can't understand the "meal discount." Ivette talks about the two different conceptions of "competitive price competition" in the Taiwan market and the "importance of food quality" in Western countries. “In fact, this is also the current state of the industry driven by consumer behavior, because Taiwan consumers are always stuck at the economic level, especially if the CP value of the Italian food group meets expectations , but this is actually not a very healthy concept.”

The long-term cooperation with smallholder farmers in the region is the result of Ivette’s efforts to get rid of the traditional concept of “using value to define value”, rewriting the calculation method of CP value with “excellent food quality,” and at the same time examining the overall catering industry chain from a more macro perspective. Operation. "As if you were eating in our restaurant today, the money you paid was not only paid to me, but you also paid to those good vegetable growers to make them more financially and motivated to continue growing vegetables. This is a chain interlocking. The one-stop phenomenon requires consumers to promote."

As a result, Ivette insists on developing good relationships with suppliers of ingredients, including coffee beans, edible oils, meats, various vegetables and dairy products, etc., all of which adhere to the rules of “sustainable management” and “organic cultivation” and create healthy ones. Dietary environment.

From the farm to the table, guiding the deep interaction with the original appearance of the food

In addition to cooperating with small farmers, ivette cafe also built a greenhouse in the coffee shop. It mainly produces edible flowers, various spices, seedlings and other ingredients. Every day, they send outfields to pick them up and join the meals. Realize the pure concept of "direct delivery from the farm to the table." "Because cooking at home is more expensive than eating out, so everyone doesn't go out to buy food and they don't really understand the ingredients, so we hope we can use this to educate consumers and increase public awareness of ingredients."

In addition, greenhouse planting can also reduce the cost of ingredients and create a space for self-sufficiency. At the same time, it also opens up consumer visits and guides people to interact with the true appearance of food.

Zero consumption of coffee drinks, implementation of sustainable environmental protection concept

Fine coffee fills the empty soul that shuttles through the busy urban areas, but it also produces more coffee residue, causing more harm to the natural environment. In response, Ivette developed a "zero-consumption coffee drink" with years of experience as a barista in Australia and used coffee powder that had been scrapped after the grinder was used to make "cold coffee," and continued the life of the coffee without wasting a single drop. The attitude of resources repays nature's love of planting land.

In addition, ivette cafe also introduced different items such as iced coffee, single-hand punches, concentrated lattes, and live cold coffee, enabling urban lovers who love coffee to enjoy high quality and environmental awareness. Delicious!

The launch of a selection shop and evening meals completes the imagination of Ivette

"At first, because the space on the second floor of the cafe was not used, so we wanted to say that we could develop some of the options. Plus we have always been working with Danish, Australian and Taiwanese household brands (in-store furnishings). The selection shop took place naturally.” Ivette hopes that guests who come to dine will not only taste the taste of the boss’s favorite food, look at the greenhouse plants planted by the owner himself, but also feel the homeowner’s favorite home texture, This fresh philosophy of life is brought home.

The ivette Bistro, which began trial operation in May, uses Australian taverns to knead Australian cuisine into classic dishes of various countries, and develops a variety of coffee cocktails, craft beer, etc., to open up a busy life in the city, nourishing it. Energy oasis scene.

“In fact, when we first opened the store, we had the setting of “Bistro Dinner Bistro”. However, due to personnel issues and the fact that the portion of the morning meals served took up too much time and energy, it was not until recently that we started to practice. I’m very It's fun, because ivette cafe has gradually become what I think it should be."

Some suggestions for people who dream of opening cafes: "Do not shop!"

Ivette laughed and said, "It's not a joke to give this answer!" Quotingly, many people think of "startup" as too simple. "When the economy is bad, everyone will want to eat, because the barriers to entry are low, but is this really your specialty? Do you have enough enthusiasm to stick to the end? Because of the frustration of opening a shop Perhaps it was something you never expected. You must be really perseverant."

In addition to patience and perseverance, "recognizing the nature of the industry and work" means that those who want to enter the market must do enough homework. "I will always ask the person who comes to the interview: "Why do I want to be a barista?" because "like" and "being" the barista are completely different things! If you don't like coffee, you can handle this. Work, because you may have to drink a lot of shots a day to try coffee. If you have a bad health today, what should you do?"

On the other hand, Ivette also emphasizes that the operators of a good coffee shop must have the expertise and skills as well as the “bigger management direction.” Therefore, it is not only necessary to work hard in a single position. Go outside the storefront, even outside the industry, to understand more broadly everything that happens in the world.

I think that a large part of Ivette's original intention is to open the conversation between consumers and the production side. As a consumer, what can we do? What kind of consumer behavior can lead to positive changes?

"To be honest, "doing environmental protection" sounds like it's very simple. Actually it's very difficult to do it! But if we don't even care about this market, there will be no consumption, and the entire industry will get worse."

This time the discourse confirms Ivette's heartfelt promise to Taiwanese consumers. I hope everyone can change the way of thinking and looking at things. Do not let “environmental awareness” fall into the added value of Dalat food. Instead, it should be able to truly impress and attract you. Your motivation to go to spend.

ivette cafe

Address: 120 Chaofu Road, Xitun District, Taichung City

Phone: 04-2254-5411

Hours of operation: daytime menu 10:30-17:00p.m. / dinner menu 18:00-22:00p.m. (no public break)

Source from www.ivettecafe.com/index.php