Online Casinos Move To A New Design Era

The design world evolves together with the changing tendencies of websites and mobile first Google policy. Webpages cannot be just as simple as they were used before. I am not talking about the stylish things, I am talking about what code sits behind the version we visually see. And that's absolutely normal. Habits of users have changed a lot, especially during the last 10 years or so. Websites which design weren't updated for a long time have became just a joke. Just imagine one of the websites with a design of 2000s. The colors, styling and elements are so outdated. 

New Google's Policy

However, this is not the main point here. Since the last year Google decided to use mobile-first indexing. It means the famous search platform will try to index mobile version of a website in the first place. What does it mean? Google checks a website's mobile version first. And just then moves to desktop version. So if a website is looking awful on the mobile device, it's doomed. Google will never take this page seriously and will never show its results on the high positions (something like in the 1st results page). 

Site Speed Is Important!

Furthermore, Google also takes site speed into consideration. Not just because statistically most of the users leave the website if it doesn't load in around 3 seconds. But also because of a poor experience the visitor feel even if he decided not to leave it. 

As a results thousands of websites started to take notes and change the design to fit Google recommendations. And firstly, it touched mobile versions. As per this article name, I would like to talk more about online casinos.

But Not Everything Is About The King

However, those who think that they need to follow Google policies just because of being on the top, they are wrong. Truly it's opposite. Google just follows the habits of customers to provide them with the best possible results. So what does that mean. Everything goes around the user. Webmasters need to make sure that the visitor feels good. He can browse smoothly and fast. 

Online Casinos Change Their Design

 As we have already discussed it already, it's super important to to fit the user's needs. If he feels unhappy, he will leave the website. Hands down! You cannot do anything about it. Happily, online gambling providers understand that very well. That's why the new generation designs came into the play. Now casinos adopts to the new technologies and dedicates their resources to optimise mobile version to the maximum. 

In that point, they started to change design. They brought more colors, more intuitive elements, and of course, made the whole user experience much better. Everything is about simplicity now. One of the great examples which adopted the new gameplay rules is PlayFrank online casino. It has really nice looking design with the top-notch UX and UI. Also, it uses HTML5 which looks amazing on the portable devices, including tablets and smartphones.

This is not the one good example. There are plenty of freshly updated websites related to online gambling which understand the new game rules very well. They make optimisations to provide the final user with the best experience possible. 

Final Word

It doesn't matter what the topic of a website is. Everything is about the user experience now. You need to concentrate on the result. To see how the user behaves and what he does or doesn't like and change the design by those terms. 

Also, it super important to give an enough attention to mobile version. Is it good? Is it fast? Is it easy to use? Just when you answer to all these questions with the big YES, then you should be on a good path. Otherwise, go and understand your visitor and what he wants. 

Article was created on April, 2019.