Since the beginning of her career, Emma has been an active champion for a better world.
Emma has been campaigning for gender equality, animal welfare, environmental issues, and sustainable fashion.
Here are the main events that define Emma Watson sustainable fashion life journey.
A Voice For The Voiceless
Emma Watson sustainable fashion journey began as an exploration of her identity.
She realised that the world of fashion built on pollution, reckless waste, modern slavery, and unnecessary animal cruelty.
From that moment, the British star decided to use her platform to voice these concerns.
"I'd walk down the red carpet and go into the bathroom. I had on so much makeup and these big, fluffy, full-on dresses. I'd put my hands on the sink and look at myself in the mirror and say: Who is this? I didn't connect with the person who was looking back at me, and that was a very unsettling feeling," said Emma Watson.
People Tree Collection - 2009
Emma's shift towards sustainable fashion began in 2009, at the age of 19.
In one of her first initiatives of support, Emma Watson modelled for a sustainable fashion collection launched by the 'People Tree'.
Ever since Emma Watson has left an indelible mark in the world of fashion.
'White Shirt Project' - 2014
The fashion industry has been facing, for some time now, serious allegations regarding the treatment of factory workers in developing countries.
Several times, brands have been exposed to force underaged workers to labour in inhuman conditions.
These working conditions are catalogued as forms of modern-day slavery.
As a way of protest, back in 2014, Emma Watson became an active participant in the 'White Shirt Project' campaign.
The campaign was organised by 'Freedom For All' with the aim of fighting against slavery and human trafficking across the world.
'HeForShe' Campaign - 2014
Another sizeable impact made by Emma Watson - as an outspoken feminist, activist and agent of change - was achieved through her 'HeForShe' campaign, at the United Nations, in 2014.
Green Carpet Challenge - 2015
Emma Watson is also the 'UN Goodwill Ambassador for Peace', and an active participant in the 'Green Carpet Challenge' since 2015.
Launched in 2010 by Livia Firth, an Italian film producer and ardent advocate for ethical fashion, 'Green Carpet Challenge' is a critical platform for the sustainable fashion landscape.
When asked what has inspired her to embark on the journey of sustainable fashion, Emma Watson cited Livia Firth's performance in the movie "The True Cost".
In comparison to the classic Red Carpet, the 'Green Carpet Challenge' requires participating celebrities to wear only ethical and sustainable fashion labels.
"In our search for ethically sourced fabrics, we have found the Green Carpet Challenge very inspiring," said the British fashion designer Victoria Beckham.
Emma Watson At MET Gala - 2016
One of the most media-covered activities relating to Emma's campaigns was her MET Gala 2016 attendance.
At the event, the star was seen wearing a Calvin Klein gown, made solely from recycled plastic bottles.
The MET Gala is a fashion-themed event that takes place manually in New York, organised by the Metropolitan Museum of Art's Costume Institute in New York.
Emma Watson on Instagram - 2017
A year later, in 2017, Emma Watson opened a new Instagram account, dedicated to sustainable fashion labels and called @the_press_tour.
The account's specific purpose is to showcase the outfits Emma Watson wears.
Moreover, every single outfit she showcases on that account is designed by sustainable fashion designers.
Thanks to her new Instagram page, Emma has been able to grant further visibility to unknown but very talented sustainable fashion designers from all over the world.
Some worth mentioning here are Ronald van der Kemp, Lilian von Trapp, and Vrai & Oro.
Good On You App - 2019
In her desire to discover the [often] hidden pre-market stories of fashion garments, Emma Watson has partnered with Good On You.
According to Good On You, from all participating celebrities, Emma Watson is the organisation's "Number One Supporter".
Good On You has a free smartphone app that allows consumers to evaluate and rate brands.
The ranking is based on the brands' ethical standards and sustainability efforts.
The Good On You app comes as a handy tool in the hands of conscious fashion consumers.
It helps us make informed choices, especially in the face of rampant greenwashing in the fashion industry, and allow us to vote with our wallet.
Nevertheless, it is important to know that even with 2.5k brands catalogues, the app holds only a small fraction of the sustainable fashion brands existing globally.
However, there's hope that with the help of supporters such as Emma Watson, who demand to have a look behind the curtains at fashion production before purchase, the number of brands will increase.
Emma Watson Joins Kering Group - 2020
With a track record of over 10 years of campaigning for a better world, we can say that when it comes to noble causes, the 30-year-old British star (yes, you Harry Potter fans, she 30!) is an unstoppable force.
Moreover, the age does not slow her down but rather motivate her to embark on bigger causes.
Over the last 12 months, Emma Watson has donated $5 million to gender equality and women rights' causes.
All these positive actions added up, placing Emma Watson as the uncrowned leader for sustainable fashion.
That's why, it was no surprise when the Kering Group, the luxury powerhouse behind Gucci and Saint Laurent, decided to bring Emma 'on board'.