The word 'influencer' sounds cringy to me. I am a travel blogger myself where I blog at https://www.itravelrox.com. I know that I've known some people who are calling themselves as influencers. That is, you have to have a certain number of followers on Instagram, FB, Twitter, and other social media sites. On FB, I only have 2k followers, on Instagram, I only have 1k, on Twitter I have 200.
But to be honest, I am so tired keeping up on social media but I share my blog on my FB page.