That is indeed the point of the article concerning the Faustian peril. While the soul cannot be sold, because the soul is either secured by God for salvation, or segregated to receive damnation, the peril of Faust is far more cunning. That people can, and do, deny Christ for the sake of preserving their wealth, status, or success, or even profane Christ for the sake of enriching their status quo. This peril is to convince man that this life is all there is, so you better make the most of it, in how they behave if not what they believe. We all must run from this peril; for even if we are saved through Christ, we will damn souls to Hell if we let the world bribe us into silence concerning the gospel.