About 1,500 of Santa's helpers are standing by this Christmas Eve, not at the North Pole but at the headquarters for North American Aerospace Defense Command in Colorado Springs.
As they do each year, the volunteers are fielding more than 100 thousand calls and emails from children the world-over who have questions about Santa Claus on his busiest day of the year.
NORAD is continuing a six-decade-long tradition of giving kids a little more reason to believe with its call center, where volunteers also help manage the interactive website NORAD tracks Santa Claus.
The site, which follows a graphic of Santa on his sleigh across the globe, complete with a "gifts delivered" tally, receives visitors from more than 200 countries and territories, according to NORAD. Live updates on his whereabouts are provided in seven languages.