I agree with this article
Though I think auteur filmmakers should get the recognition, and be supported. Young and up and coming auteurs such as Ryan Coogler. Creed and Fruitville Station was well done, but more so well told, spreading awareness of social injustice. I appreciate marevl movies, I think some of them are passable, but they shouldn't be the big draw to bring audience to the theater. To actually bring cinema back, with an original film with amazing storytelling and unique style of filmmaking, it all goes to the marketing campaign.
Advertising and digital marketing should be focused more to put your film out there and create a huge buzz. Studios lack this aspect that's why they choose to release mindless action specticals like Hobbs and Shaw, whuch is one of the most outrageous movie I've ever saw. With a movie like that you got to check your brain at the door. I would've been more supportive of Scorsese and Coppola's claims if it was aimed towards franchises and franchise movies (NOT FILMS) like the fast and furious, XXX Xander Cage, fits in the same theme park with Hobbs & Shaw.