The ultimate goal of every online business is to reach out to as many people as possible. The main goal of your business is to increase the visibility of your website. Web traffic allows you to reach audiences who are geographically dispersed all over the world with your business, product, or service. It also aids in the acquisition of new users, the generation of new business opportunities, and the confidence of advertisers in their marketing campaigns.
Every platform, on the other hand, has a dark side. When your internet business expands, it's inevitable that bots will make up about half of your web traffic. In simple terms, bot traffic refers to non-human traffic that comes to your website via spiders and robots. This traffic deceives advertisers into believing that they are receiving legitimate web traffic when, in fact, it is spam, which is made up of low-quality traffic that can skew your aggregated data.
So, how can one even know whether bots are present in their website traffic? To put it another way, how can you tell if your website visits are humans or robots?
Tracking, monitoring, and analyzing the following website analytics can help brands identify bot traffic:
Traffic Patterns
Over time, web traffic normally increases steadily. This expansion is contingent on activities such as organic promotion, paid marketing, content quality, and so on. As a result, if you notice a sudden increase in traffic over the course of a day or week, it should alert you that it could be non-human traffic. Such traffic skews the typical graph dramatically, allowing marketers to feel that their website was receiving a lot of visitors.
Rate of Bounce
The bounce rate of a bot-infested website will be higher. Depending on the nature of your business, a bounce rate of less than 50 percent and between 20 and 25 percent is regarded normal and healthy. On the same point, there are circumstances when bounce rates drop to unreasonably low levels, such as 10%, or surge to unreasonably high levels, such as 95%, which could suggest suspicious bot activity on your website.
Source of Traffic
Organic, direct, and referral traffic are the three main types of channels or sources of traffic. The majority of traffic during a bot assault will come from direct sources. Healthy, human-driven traffic typically comes from referral and organic sources such as social media and search engines, on which you should focus your efforts.
Pages with the most hits
These are straightforward and easy to spot. If you get a large number of hits from a single IP in a short period of time, you may be confident bots have attacked your website. These bots will typically overwhelm your website at regular, repeatable times, causing an unnatural skew in your normal traffic graph.
Unusual Geographical Locations
Even though your website's users are geographically dispersed, you can still spot bots intelligently if your target audience isn't even close to your business location. If you have consumers accessing your website from a 'x' place on a regular basis and then notice a sudden influx of visitors from a 'y' region, it could be a symptom of bot traffic.
There are numerous internet solutions for detecting and filtering bots and preventing them from returning to your website. To monitor and reduce bot traffic, it's a good idea to examine your website on a daily or weekly basis.