【全球报告】 全球文化创意产业上市公司总资产竞争力报告（下）
[Global Report] Global Asset Competitiveness Report of Listed Companies in the Global Cultural and Creative Industries
报告主编：解学芳教授 同济大学；臧志彭教授 华东政法大学
执笔作者：两校联合研究团队
责任编辑：胡译文 华东政法大学
来源出处：《全球文化创意产业上市公司发展报告》
公益平台：文化上市公司
文公使命：让文化为资本领航
Report Author: Professor Xie Xuefang, Tongji University; Professor Zang Zhipeng, East China University of Political Science and Law
Author: Joint research team of the two universities
Editor in charge: Hu Yiwen, East China University of Political Science and Law
Source: "Report on the Development of Listed Companies in the Global Cultural and Creative Industries"
Wechat platform: cultural listed company
Wen Gong mission: Let culture lead the way for capital
全球文化创意产业上市公司发展报告
Development Report of Listed Companies in the Global Cultural and Creative Industries
“龙”，无论在东方，还是西方，都是拥有“强大力量”的象征。有关人类文明史的大量研究发现，“龙”并不仅仅出现在东方的古老文明中，在西方的文明进程中也留下了难以磨灭的历史印记。虽然，东方和西方的文明为“龙”赋予了截然相反的正面与负面形象，但令人惊奇的是，“龙”在东方文明和西方文明中都是拥有强大超凡能力的文化符号。追本溯源、归根结蒂，“龙”，是祥还是魔，起最终决定作用的，其实是人类的良心与欲望间的博弈。
"Dragon", whether in the East or the West, is a symbol of "powerful power". A large number of studies on the history of human civilization have found that "dragons" not only appeared in the ancient civilizations of the East, but also left an indelible historical mark in the process of civilization in the West. Although Eastern and Western civilizations have given "dragon" diametrically opposite positive and negative images, what is surprising is that "dragon" is a cultural symbol with powerful and extraordinary abilities in both Eastern and Western civilizations. Tracing back to the source, in the final analysis, whether the "dragon" is auspicious or a devil plays the ultimate decisive role, in fact, it is the game between human conscience and desire.
上市公司，无论是在中国，还是在全世界，基本上代表了一个产业中最为先进的生产力主体。得到资本加持的上市公司，就像拥有强大超凡能力的“龙”，引领着全球各个产业的发展变迁。
Listed companies, whether in China or in the world, basically represent the most advanced main body of productivity in an industry. Listed companies with capital blessings are like "dragons" with powerful and extraordinary capabilities, leading the development and changes of various industries around the world.
文化创意产业，与一般产业最大的不同在于，文化创意产业的产品承载着超越物质的强大的思想与情感力量——这种思想与情感可能是正义的，也可能是邪恶的；可能是艺术的、经济的、技术的，也可能是政治的、历史的，甚至军事的，总之承载着人类对现实世界的各种希望和欲望。文化创意产业上市公司，恰恰是两种超凡力量的融合体，就像一条“巨龙”，拥有了能够对全世界、全人类产生巨大且深远影响的超越国界、超越物质、超越时间的能量。换句话说，在当今世界的竞争格局中，一国的文化创意产业上市公司是否足够强大，将直接决定着该国在全球政治、经济秩序中的战略地位。
The biggest difference between the cultural and creative industry and the general industry is that the products of the cultural and creative industry carry powerful thought and emotional power that transcend material—this kind of thought and emotion may be just or evil; it may be artistic , Economic, technical, and possibly political, historical, or even military. In short, it carries the various hopes and desires of mankind in the real world. Listed companies in the cultural and creative industries are just a fusion of two extraordinary powers, like a "great dragon", possessing energy that transcends national boundaries, transcends material, and transcends time that can have a huge and far-reaching impact on the world and mankind. In other words, in today’s world competition, whether a country’s listed companies in the cultural and creative industries are strong enough will directly determine the country’s strategic position in the global political and economic order.
有鉴于此，本研究决定采用“龙文化指数”作为全球文化创意产业上市公司综合评价的学术表征。
In view of this, this research decided to adopt the "Dragon Culture Index" as the academic characterization of the comprehensive evaluation of listed companies in the global cultural and creative industries.
同济大学与华东政法大学“龙文化指数”联合研究团队经过近三年的研究，在搜集整理1950-2016年全球50多个国家文化创意产业上市公司上百万条数据基础上，形成《全球文化创意产业上市公司发展报告》。本平台将在适当时间陆续发布本报告的主要研究成果，敬请期待！ ——“龙文化指数”创始人
After nearly three years of research, the "Dragon Culture Index" joint research team of Tongji University and East China University of Political Science and Law has collected and compiled millions of pieces of data from listed companies in cultural and creative industries in more than 50 countries around the world from 1950 to 2016, and formed the "Global Culture Development Report of Listed Companies in Creative Industries. The platform will release the main research results of this report one after another at an appropriate time, so stay tuned! ——Founder of "Dragon Culture Index"
三、2012-2016年全球文化创意产业上市公司总资产规模100强
2012-2016 Global Top 100 Listed Companies in Cultural and Creative Industries by Total Assets
（三）“一带一路”沿线国家和地区进入100强的情况分析
Analysis of the status of countries and regions along the "Belt and Road" entering the top 100
2012-2016年“一带一路”沿线国家和地区进入全球文化创意产业上市公司规模总量100强的只有马来西亚和新加坡。但考虑到日本、韩国是中国的“一带一路”建设从地理上和经济上都无法避开的强劲对手，所以有必要进行中国与这四个国家的竞争力分析。
From 2012 to 2016, the countries and regions along the “Belt and Road” that entered the top 100 global cultural and creative industries listed companies were only Malaysia and Singapore. However, considering that Japan and South Korea are strong opponents that China's "One Belt, One Road" construction cannot avoid geographically and economically, it is necessary to analyze the competitiveness of China and these four countries.
五年来“一带一路”相关沿线国家和地区最显著的变化是，中国的百强企业数目整体在增加，而日本在不断减少。2012-2014年，日本整体的文创环境及入选文创企业在全球范围内都有较大的影响力，其中2012年入选榜单的有18家，2013年有17家，2014年为14家，不断减少，之后被中国赶超，入选榜单的企业数量在2015年降为8家，2016年仅为7家，松下电器、富士股份有限公司胶片等昔日前30强的企业在这一年均跌至百强榜单之外，被其他国家的类似企业所超越。此外，造纸业巨头如王子控股株式会社、日本制纸株式会社，印刷业领军企业如凸版印刷株式会社、大日本印刷株式会社均自2015年便消失在百强榜单，可见传统文化创意产业正遭受着来自新兴文化业态的强烈冲击。这些变化除了受到文化市场自然波动的影响，2011年东京9.0级地震及福岛核泄漏事件、2016年熊本县7.0级地震等各种灾害都在不同程度上影响了日本国家及地方的经济文化发展，加之严重的老龄化社会危机，使得日本各个文化创意行业生产和消费的国际影响力均进入下滑期。
The most significant change in the countries and regions along the "Belt and Road" in the past five years is that the number of China's top 100 companies has been increasing as a whole, while Japan has been declining. From 2012 to 2014, Japan's overall cultural and creative environment and selected cultural and creative enterprises have a greater influence on a global scale. Among them, 18 were selected on the list in 2012, 17 in 2013, and 14 in 2014 The number of companies on the list dropped to 8 in 2015 and only 7 in 2016. The top 30 companies such as Matsushita Electric and Fuji Film Co., Ltd. were among the top 30 companies in the past this year. Both fell outside the top 100 list and were surpassed by similar companies in other countries. In addition, paper industry giants such as Oji Holdings Co., Ltd. and Nippon Paper Co., Ltd., and printing industry leaders such as Toppan Printing Co., Ltd. and Dainippon Printing Co., Ltd. have all disappeared from the top 100 list since 2015. Suffering from a strong impact from emerging cultural formats. These changes are not only affected by the natural fluctuations of the cultural market. Various disasters such as the 2011 Tokyo earthquake with a magnitude of 9.0, the Fukushima nuclear leak, and the 2016 earthquake with a magnitude of 7.0 in Kumamoto Prefecture have affected the economic and cultural development of Japan to varying degrees. , Coupled with the severe aging social crisis, the international influence of production and consumption of various cultural and creative industries in Japan has entered a period of decline.
五年来韩国、马来西亚、新加坡始终都是同一家企业入选百强榜单。韩国的LG电子公司（Lg Electronics Inc）的名次变化呈“V”型，自2012-2016年分别是第24名，23名，22名，23名，25名；同为云顶集团的子公司，马来西亚云顶集团（Genting Berhad）比新加坡云顶集团（Genting Singapore PLC）发展实力强，五年来始终都在其排名之上，且位次相差至少50名（2012年相差50名，2013年54名，2014年52名，2015年53名，2016年58名）。但两家企业的排名整体都在缓慢下滑。
For the past five years, South Korea, Malaysia, and Singapore have always been the same company on the top 100 list. South Korea’s LG Electronics Inc has a “V” shape. From 2012 to 2016, it is 24th, 23rd, 22nd, 23rd, and 25th; both are subsidiaries of Genting Group. Genting Berhad is stronger than Genting Singapore PLC. It has always been above its ranking for five years with a difference of at least 50 places (a difference of 50 places in 2012, 54 places in 2013, and 2014). 52 in 2015, 53 in 2015, and 58 in 2016). However, the overall rankings of the two companies are slowly falling.
图8 五年来“一带一路”国家和地区进入资产规模百强榜单企业数量（单位：家）
Figure 8: The number of companies in the “One Belt, One Road” countries and regions that have entered the top 100 asset scale list in the past five years (unit: family)
从数量上看，五年来中国百强企业始终多于韩国、马来西亚和新加坡，且在2014年之后赶超了日本。在中国香港上市的文化创意产业百强企业的数量更是成倍增加，值得注意的是，2016年中国香港共有6家企业进入榜单，其中有4家均属于杂类娱乐游戏服务（Services-Miscellaneous Amusement & Recreation）行业，它们分别是新濠国际发展有限公司（Melco International Development Ltd，澳门企业）、金沙中国有限公司（Sands China Ltd，香港企业）、新濠博亚娱乐有限公司（Melco Resorts & Entertainment Ltd，香港企业）、银河娱乐集团（Galaxy Entertainment Group Ltd，香港企业），产业集聚效应显著。
In terms of quantity, China's top 100 companies have consistently outnumbered South Korea, Malaysia, and Singapore in the past five years, and have surpassed Japan after 2014. The number of top 100 cultural and creative industries listed in Hong Kong, China has increased exponentially. It is worth noting that in 2016, a total of 6 companies in Hong Kong, China entered the list, 4 of which belong to Services- Miscellaneous Amusement & Recreation industry, they are Melco International Development Ltd, Macau company, Sands China Ltd, Hong Kong company, Melco Resorts & Recreation Entertainment Ltd, a Hong Kong company), Galaxy Entertainment Group Ltd, a Hong Kong company, the industry agglomeration effect is significant.
四、2012-2016年全球文化创意产业上市公司总资产均值的地区排名
Regional rankings of the average total assets of listed companies in the global cultural and creative industries from 2012 to 2016
观察2012-2016年全球文化创意产业上市公司总资产均值的前十强，芬兰以360.64亿元遥遥领先其他国家；墨西哥和荷兰的排名十分瞩目，其中，墨西哥与美国相差不远，以221.25亿元的总资产均值位列第三，荷兰则紧随其后；此外，巴西、日本、法国、南非、英国、澳门等国家或地区也进入了全球前十强。鉴于前文已对美国、日本、英国、巴西进行过分析阐述，且公司数量在30家以下对应的排名不具有统计学意义，故此处着重对前十强里的芬兰、墨西哥、荷兰、法国、南非等国家进行深入探究。
Observing the top ten global cultural and creative industry listed companies in terms of average total assets from 2012 to 2016, Finland is far ahead of other countries with 36.06 billion yuan; Mexico and the Netherlands are very eye-catching. Among them, Mexico is not far from the United States, with 22.125 billion yuan. The average value of total assets ranks third, followed by the Netherlands; in addition, Brazil, Japan, France, South Africa, the United Kingdom, Macau and other countries or regions have also entered the world's top ten. In view of the previous analysis of the United States, Japan, the United Kingdom, and Brazil, and the number of companies below 30 is not statistically significant, this article focuses on Finland, Mexico, the Netherlands, France, and South Africa in the top ten. Wait for the country to conduct in-depth exploration.
芬兰总人口不到500万，2012-2016年其上市公司共计122家，虽远远低于美国的2833家，但实现了360.64亿元的总资产均值，位列全球第一。2012-2016年全球文化创意产业上市公司规模总量前100强中，芬兰每年均有三家企业上榜：首先是诺基亚公司诺基亚公司，然后是芬欧汇川集团（Upm-Kymmene Corp）和斯道拉·恩索森林工业公司（Stora Enso OYJ，Helsinki），两家公司则同属于造纸（Paper Mills）行业。现在芬兰拥有众多文创品牌，例如“圣诞老人”“愤怒的小鸟”，以及计算机奇才林纳斯·托瓦兹（Linus Torvalds）创造的开源系统Linux等等。芬兰具备深厚的文化创意基础，这些都是芬兰文化创意产业优势突出的原因。
Finland has a total population of less than 5 million. There were 122 listed companies in 2012-2016, which is far lower than the 2,833 in the United States, but achieved an average total asset value of 36.06 billion yuan, ranking first in the world. Among the top 100 listed companies in the global cultural and creative industries from 2012 to 2016, three companies in Finland are on the list every year: first, Nokia Corporation, then UPm-Kymmene Corp and Stora. Enso Forest Industries (Stora Enso OYJ, Helsinki), the two companies belong to the paper (Paper Mills) industry. Now Finland has many cultural and creative brands, such as "Santa Claus" and "Angry Birds", as well as the open source system Linux created by the computer wizard Linus Torvalds and so on. Finland has a solid foundation for cultural creativity, and these are the reasons why Finland's cultural and creative industries have outstanding advantages.
图9 2012-2016年芬兰百强文创企业排名（单位：名）
Figure 9: 2012-2016 Ranking of Finland's Top 100 Cultural and Creative Enterprises (Unit: Name)
五年来法国文化创意产业上市公司有452家，仅次于美国、日本、英国，总资产均值139.93亿元，略高于南非和英国；而南非上市公司数量91家，仅多于墨西哥，总资产均值为139.01亿元，在英国的134.32亿元之上。作为发展中国家的墨西哥，2012-2016年的文化创意产业上市公司仅有47家，然而却以221.25亿元的总资产均值位列全球第三。墨西哥的墨西哥电视集团（Grupo Televisa SAB）是西班牙语世界最大的电视广播公司和付费电视服务提供商，2012年在全球文化创意产业上市公司资产规模总量前100强中位列第69名，2013年升至第58名，2014年为第54名，2015又略微上升至第50名。Televisa在墨西哥城经营四个广播频道，生产和分销25个付费电视品牌，并通过联视通讯公司将其版权、模式和内容出口到美国与其他50多个国家和地区。
In the past five years, there are 452 listed companies in the cultural and creative industries in France, second only to the United States, Japan, and the United Kingdom, with an average total asset value of 13.993 billion yuan, slightly higher than that of South Africa and the United Kingdom. The number of listed companies in South Africa is 91, only more than that of Mexico. The average value is 13.901 billion yuan, which is above the UK's 13.432 billion yuan. As a developing country, Mexico has only 47 listed companies in the cultural and creative industries from 2012 to 2016, but it ranks third in the world with an average of 22.125 billion yuan in total assets. Mexico’s Grupo Televisa SAB is the largest TV broadcaster and pay TV service provider in the Spanish-speaking world. In 2012, it ranked 69th among the top 100 listed companies in the global cultural and creative industries in terms of total assets, 2013 It rose to 58th in the year, 54th in 2014, and slightly increased to 50th in 2015. Televisa operates four radio channels in Mexico City, produces and distributes 25 pay TV brands, and exports its copyrights, models and content to the United States and more than 50 other countries and regions through Univision Communications.
荷兰素以创新的企业家精神和天马行空、不拘一格的创意闻名于世，2012-2016这五年间共拥有127家文化创意产业上市公司，以204.55亿元的总资产均值位列全球第四。荷兰人民以创新意识作为自己的文化传统，无论是时尚、广告、娱乐或媒体，荷兰总有办法将创意人才从世界各地吸引而来，让自己成为多元文化融合的创意之都。除了前文介绍过的蒂斯公司蒂斯公司，荷兰还有两个企业会偶尔出现在全球文化创意产业上市公司资产规模总量前100强的榜单中。其中，威科集团（Wolters Kluwer NV）在2013年位列第100名，2014年上升1名，2015年继续上升至第86名。它成立于1836年，始终为全球众多专业人士提供法律，商业，财税，会计，财务，审计，风险管理，合规及医疗卫生等方面的专业资讯，客户遍布世界近180个国家和地区，并在40个国家建立了分支机构。 而RELX NV属于期刊：印刷或印刷与出版（Periodicals: Publishing or Publishing & Printing）行业，在2015年全球文化创意产业上市公司资产规模总量前100强中排第53名，2016年提高到了第51名，是传统文化创意产业学习的典范。此外，由节目定位、品牌意识、市场调研等部分组成的“荷兰模式”也大获成功、影响全球，国内从荷兰引进改版的《中国好声音》即是典型案例之一。
The Netherlands is well-known for its innovative entrepreneurial spirit and unconstrained and eclectic creativity. During the five years from 2012 to 2016, there were 127 listed companies in the cultural and creative industries, ranking fourth in the world with a total asset value of 20.455 billion yuan. The Dutch people take innovation as their cultural tradition. Whether it is fashion, advertising, entertainment or media, the Netherlands always has a way to attract creative talents from all over the world and make itself a creative capital of multicultural integration. In addition to the Tees company mentioned above, there are two Dutch companies that occasionally appear in the list of the top 100 listed companies in the global cultural and creative industries in terms of total assets. Among them, Wolters Kluwer NV ranked 100th in 2013, rose by one in 2014, and continued to rise to 86th in 2015. Founded in 1836, it has always provided legal, business, fiscal and taxation, accounting, finance, auditing, risk management, compliance and medical and health professional information to many professionals around the world. Its customers are located in nearly 180 countries and regions around the world. Established branches in 40 countries. RELX NV belongs to the periodical: Periodicals: Publishing or Publishing & Printing industry. In 2015, it ranked 53rd among the top 100 listed companies in the global cultural and creative industries in terms of total assets, and increased to 51st in 2016. The name is a model for learning in traditional cultural and creative industries. In addition, the "Dutch Model" composed of program positioning, brand awareness, market research, etc. has also been successful and has global influence. The domestically introduced and revised "The Voice of China" from the Netherlands is one of the typical cases.
图10 2012-2016年全球文化创意产业前十名重点国家的上市公司数量及总资产均值
Figure 10: The number of listed companies and the average total assets of the top ten key countries in the global cultural and creative industries from 2012 to 2016
2012-2016年全球文化创意产业上市公司总资产均值差距较大，大致可分为五个梯队。总资产均值在200亿元以上的四个国家为第一梯队，其中芬兰遥遥领先位列其后的美国、墨西哥、荷兰。第二梯队的总资产均值在100-200亿元之间，共有8个国家和地区，包括法国（139.93亿元）、南非（139.01亿元）、英国（134.32亿元）、瑞典（111.03亿元）、西班牙（93.67亿元）、瑞士（84.63亿元）等6个国家，以及中国澳门（128.84亿元）和百慕大（111.33亿元）这两个地区。第三梯队为总资产均值在50-100亿元之间的十个国家，中国即位列其中。第四梯队共有17个国家和地区，总资产均值在10-50亿元之间。其余总资产均值不足10亿元的14个国家和地区为第五梯队。
From 2012 to 2016, there is a large gap in the average total assets of listed companies in the global cultural and creative industries, which can be roughly divided into five echelons. Four countries with an average total asset value of more than 20 billion yuan are the first echelon. Finland is far ahead of the United States, Mexico, and the Netherlands. The average value of the total assets of the second tier is between 10-20 billion yuan. There are 8 countries and regions, including France (13.993 billion yuan), South Africa (13.901 billion yuan), the United Kingdom (13.432 billion yuan), and Sweden (11.103 billion yuan). ), Spain (9.367 billion yuan), Switzerland (8.463 billion yuan), and two regions, Macau (12.884 billion yuan) and Bermuda (11.133 billion yuan). The third echelon is ten countries with an average total asset value of 5-10 billion yuan, and China is among them. The fourth tier consists of 17 countries and regions, with an average total asset value of between 1 billion and 5 billion yuan. The remaining 14 countries and regions with an average total asset value of less than 1 billion yuan are the fifth echelon.
剔除公司数量在30家以下对应的数据信息，剩下38个国家和地区，发现有15个国家或地区在亚洲、14个在欧洲，远远超过北美洲（4个）、南美洲（2个）、大洋洲（2个）和非洲（1个）的企业分布数量，可见全球文化创意产业的洲际分布不均，且差异悬殊。
Excluding the data information corresponding to the number of companies below 30, there are 38 countries and regions left, and 15 countries or regions are found in Asia and 14 in Europe, far exceeding North America (4) and South America (2) ), Oceania (2), and Africa (1), showing that the global cultural and creative industries are unevenly distributed across continents, and the differences are huge.
图11 2012-2016年文化创意产业上市公司的洲际分布（单位：个）
Figure 11: Intercontinental distribution of listed companies in cultural and creative industries from 2012 to 2016 (unit: units)
亚洲区域尽管企业数量最多，但每个国家营业收入平均值过低，总资产均值仅为59.54亿元，排在第五名，比大洋洲（只有澳大利亚和新西兰两个国家有企业上榜）略高。北美洲以210.15亿元在各大洲文化创意产业上市公司总资产规模均值的排名中居首位，但经济发展十分不平衡，除了美国与加拿大两国为发达国家，其余都为发展中国家或地区，发展中国家则以墨西哥为首。南非是非洲唯一一个有企业上榜的国家，以91家上市公司和139.01亿元的总资产均值位列前十，使非洲得以在洲际排名中位列第二。巴西和智利是南美洲有企业入选的仅有的两个国家，总资产均值高达131.82亿元，排在第三名。欧洲区域包含芬兰、荷兰、法国、英国、瑞典、西班牙、瑞士、德国、葡萄牙、比利时、意大利、希腊、丹麦、波兰等14个国家，总资产均值106.90亿元，低于北美洲、非洲、南美洲。
Although the Asian region has the largest number of companies, the average operating income of each country is too low. The average total assets is only 5.954 billion yuan, ranking fifth, slightly higher than Oceania (only Australia and New Zealand have companies on the list) . North America ranks first in the average value of total assets of listed companies in cultural and creative industries on all continents with 21.15 billion yuan. However, economic development is very uneven. Except for the United States and Canada, which are developed countries, the rest are developing countries or regions. The Chinese countries are led by Mexico. South Africa is the only country in Africa with companies on the list. It ranks in the top ten with 91 listed companies and an average total asset value of 13.901 billion yuan, enabling Africa to rank second in the intercontinental rankings. Brazil and Chile are the only two countries in South America where companies have been selected, with an average total asset value of 13.182 billion yuan, ranking third. The European region includes 14 countries including Finland, the Netherlands, France, the United Kingdom, Sweden, Spain, Switzerland, Germany, Portugal, Belgium, Italy, Greece, Denmark, and Poland, with an average total asset value of 10.69 billion yuan, which is lower than that of North America, Africa, and South America. America.
图12 2012-2016年各大洲文化创意产业上市公司总资产规模均值（单位：亿元）
Figure 12: The average value of total assets of listed companies in the cultural and creative industries on each continent from 2012 to 2016 (unit: 100 million yuan)
此处“一带一路”沿线国家和地区主要讨论越南、泰国、巴基斯坦、波兰、印度、以色列、中国台湾、菲律宾、土耳其、希腊、新加坡、韩国、马来西亚、中国香港、中国、日本等16个国家和地区。观察2012-2016 年“一带一路”相关国家和地区的上市公司数量及总资产规模均值，日本的上市公司数量最多，且以157.99亿元人民币的总资产规模均值远远超出其他国家和地区，而中国以74.87亿元的资产均值位列第二。韩国、中国台湾、印度的上市公司总资产规模均值仅有32.56亿元、16.59亿元和13.18亿元。希腊和菲律宾企业数量较小，但资产规模均值分别为25.5亿元和19.09亿元，在“一带一路”国家和地区文化创意产业上市公司总资产规模中排名靠前。总的来说，“一带一路”主要为发展中国家和地区，由于本身经济条件限制，整体文化创意产业实力不高，产业重要地位也未获得足够重视。
The countries and regions along the “Belt and Road” mainly discuss 16 countries and regions including Vietnam, Thailand, Pakistan, Poland, India, Israel, Taiwan, the Philippines, Turkey, Greece, Singapore, South Korea, Malaysia, Hong Kong, China, and Japan. area. Observing the number of listed companies and the average total asset size of the “Belt and Road” related countries and regions from 2012 to 2016, Japan has the largest number of listed companies, and the average total asset size of 15.799 billion yuan far exceeds that of other countries and regions. China ranked second with an average asset value of 7.487 billion yuan. The average total assets of listed companies in South Korea, Taiwan, and India are only 3.256 billion yuan, 1.659 billion yuan and 1.318 billion yuan. The number of companies in Greece and the Philippines is relatively small, but their average asset sizes are 2.55 billion yuan and 1.909 billion yuan, respectively, ranking high in the total assets of listed companies in the cultural and creative industries of the “Belt and Road” countries and regions. In general, the “Belt and Road” is mainly developing countries and regions. Due to its own economic constraints, the overall strength of the cultural and creative industries is not high, and the important status of the industry has not received enough attention.
图13 2012-2016 年“一带一路”国家和地区总资产规模均值（单位：亿元）
Figure 13: The average value of the total assets of the “Belt and Road” countries and regions from 2012 to 2016 (unit: 100 million yuan)
本文来源于《全球文化创意产业上市公司发展报告》（中国社会科学出版社2019年出版），臧志彭教授、解学芳教授编著，参著人员有上海交通大学刘芹良博士，同济大学李琳博士、雷文宣博士、葛祥艳、陈冰心、邹佩伶、张佳琪、胡晨楠，华东政法大学伍倩颖、李潭、谢铭炀等。
This article is derived from "Global Cultural and Creative Industry Listed Companies Development Report" (published by China Social Science Press in 2019), edited by Professor Zang Zhipeng and Professor Xie Xuefang. The contributors include Dr. Liu Qinliang from Shanghai Jiaotong University, Dr. Li Lin and Dr. Lei Wenxuan from Tongji University , Ge Xiangyan, Chen Bingxin, Zou Peiling, Zhang Jiaqi, Hu Chennan, East China University of Political Science and Law Wu Qianying, Li Tan, Xie Mingyang, etc.
参考文献：
[1]臧志彭、解学芳：《中国文化及相关产业上市公司研究报告（2011-2013）》，知识产权出版社2015年版，第21页.
[2]Grupo Televisa SAB : files an amendment to its Annual Report in Mexico for the year ended December 31, 2014 | 4-Traders：http://www.4-traders.com/GRUPO-TELEVISA-SAB-6492889/news/Grupo-Televisa-SAB-files-an-amendment-to-its-Annual-Report-in-Mexico-for-the-year-ended-December-3-21513032/，2018年5月17日.
[3]Televisa_Televisa品牌专区：http://mp.ppsj.com.cn/brand/Televisa.html，2018年5月17日.
[4]荷兰威科集团官方网站：http://www.wolterskluwerchina.com.cn/about-wolters-kluwer/gai-lan.html，2015年5月17日.
References:
[1] Zang Zhipeng and Xie Xuefang: "Research Report on Listed Companies of Chinese Culture and Related Industries (2011-2013)", Intellectual Property Publishing House, 2015 edition, p. 21.
[2]Grupo Televisa SAB: files an amendment to its Annual Report in Mexico for the year ended December 31, 2014 | 4-Traders: http://www.4-traders.com/GRUPO-TELEVISA-SAB-6492889/news /Grupo-Televisa-SAB-files-an-amendment-to-its-Annual-Report-in-Mexico-for-the-year-ended-December-3-21513032/, May 17, 2018.
[3] Televisa_Televisa brand zone: http://mp.ppsj.com.cn/brand/Televisa.html, May 17, 2018.
[4] The official website of Wolters Kluwer in the Netherlands: http://www.wolterskluwerchina.com.cn/about-wolters-kluwer/gai-lan.html, May 17, 2015.
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