If you're like us, you probably wake up every morning, hop up out the bed and get your swag on. Of course, by hop out the bed we mean, blindly reaching for your phone like a crazed octopus trying to turn off the alarm. And by get your swag on, we naturally mean drink something with a ton of caffeine before you have to make eye contact with another human being. A little research and we soon found out just how many of us go through the morning struggle between the dark and light side together everyday.
The National Coffee Association's 2016 National Coffee Drinking Trends Report indicates that around 150 million Americans are drinking some 400 million cups of that liquid lifesaver everyday. Perhaps even more intriguing is the change in the way coffee is being consumed by people ages 18-39; you know, Millennials or as I would rather call us, the future. Anyway, nearly 40% of the people within that large age group are drinking some kind of blended iced mocha latte specialty coffee when they do choose to drink coffee. A figure that has doubled since 2008.
In our humble opinion, there are two reasons for this. First, coffee has become hip as shit. The Starbucks cup has become an accessory much like a Whole Foods' or Nordstrom's bag. It's a subtle way to YOLO your way through life and #humblebrag about your willingness to use your credit card. I see you playa. The second reason is a little more straight-forward. Those things are freaking delicious. Like straight-up no bullshit dank AF. And why wouldn't they be? Most specialty drinks are basically milkshakes with a gang of caffeine - win + win = WIN!!! - right? Well, Kind of.
The reason blended coffee drinks are so good is really no secret. There is a ton of cream, milk, sugar, flavoring and any number of other things shoved in there to make them so damn delicious. We all know that translates directly into fat and calories. Or rather, things that make you wish you'd run more miles when it's time to strap on the old bathing suit next summer. And that's not the only bummer. They are expensive. Let's say you hit Starbucks 5 times a week and get a grande mocha frap. You're looking at a minimum of $30 and almost 2000 extra calories per week. That doesn't even account for drive time, wait time and gas.
Another fun fact from the aforementioned report is that about 64% of all Americans drink coffee and they drink around 2.7 cups per day on average. So, the reality is that you're probably hitting some kind of coffee shop 7-10 times a week.
We've mentioned before that there is nothing dope about plain ass homemade drip coffee. Well, there ain't much rad about waiting in line for some unhealthy expensive nonsense either. It's for this very reason that we started Brojo Coffee Co. We were tired of the bullshit: the high prices, shitty coffee, long lines and generally unhealthy drinks. So we did something about it. Pick up a bottle of our Brojo Ice Drip Coffee - It's only $2.49 per bottle and each bottle can make two cups of jo for all but the most hardcore of caffeine addicts. See if it doesn't scratch that caffeine itch without ruining your day, emptying your wallet or making you fat.