This Coinshares president explains. As a group, they have developed a deep expertise in bringing crypt-input products to the market for a new purpose. In this firm's new fund, retail investors will present more "familiar channels" to invest in this growing digital asset economy.
Two New Coinshares Crypto-Investment Funds: The ‘Active’ and ‘Large Cap’
This Coinshares was the first organization to start business-bitcoin and ethereum-based Exchange-Trade-Notes. This week the firm Coinshares Group has announced two new investment vehicles ready for cryptocurrencies and this product it which provides a fairly familiar channel to traditional investors to reach the crypto-asset ecosystem.
Source - https://news.bitcoin.com/coinshares-group-plans-to-launch-new-crypto-investment-funds/