The Start of a Rivalry During the 4th quarter of 2016, Microsoft revealed the Surface Studio and rather blatantly encroached on territory that Apple had long since claimed.A focus on user creativity has always been a staple of Apple’s products, so when the Surface desktop was revealed, you can bet it added fuel to the rivalry that started when Bill Gates was accused of stealing the idea behind Macintosh for Windows 1985.Gates and Jobs were once partners, working together in the initial stages of Macintosh before entering into the bitter rivalry.Despite being completely down on each other’s products, their respect for one another was never hidden, especially after Jobs’ passing.