Why SEO Competitor Analysis is Essential for Business and How To Do It

No business exists in isolation. There are always countless other companies offering similar services and competing for your share of the market. Understanding what those businesses are, what they offer and what works for them can give you valuable information. You can then use this data to maximise your offering and avoid making the same mistakes that others have made. Conducting SEO competitor analysis is essential for your business because it helps you analyse and understand the keywords your rivals are using, where they’re getting their backlinks and to see whether their social media presence is generating interest. This information is gold and can save you an incredible amount of time and money.