Continuing its activities with 2 branches, ISTOC 32. Ada and İkitelli Esenler Industrial Site, your construction site supplies building materials to every region of Turkey with the orders it receives online. We share with you the interview we had with the officials of your construction site, which also supplies through e-commerce platforms.
In the 21st century, when digital transformation is inevitable, it has also taken the construction industry into its orbit. In the new era of increasing e-commerce volume, it is now possible to purchase construction materials. With the e-commerce infrastructure that your construction site has established, it sells many products from cover to work safety materials. Traditional approaches have been replaced by innovation today. Your construction material supplier is also developing e-commerce systems by making a worldwide move.
Virtual Construction Site: How do you evaluate the development of the construction industry?
Your Construction Site Manager: When we examine the volume of the construction sector over the years, we can see that it has been growing continuously. In addition, the number of employees in this sector has exceeded 1.7 million. Now that the numbers are like this, it makes more sense to move this industry forward. The data we obtained from TURKSTAT also supports our idea.
Virtual Construction Site: How did digital transformation affect the construction industry process?
Your Construction Site Manager: The technological transformation that emerges with the developing technologies is accelerating day by day. We can no longer ignore this transformation. We will either adapt to the new order or perish. This transformation has affected many things, from the way we do business to our processes. However, we can say that the construction industry lags far behind other industries when it comes to digital transformation as a result of the habit of many years. Due to the demographic and structural situation of the sector, resistance to innovation may occur. In addition, not allocating resources leaves our industry behind in digital transformation.
“Our digital work started before the pandemic period”
Virtual Construction Site: How did your e-commerce adventure begin?
Your construction site: E-commerce volume was already rising continuously. It reached this peak during the pandemic period. We started our work before the pandemic period. Throughout this process, we continued to develop our system. Previously, we had purchased an infrastructure. As our business grew, we printed our own system. This brought us to an advantageous point.
Virtual Construction Site: How does your construction site worker carry out his digital work?
Your construction site: First of all, strategy planning must be done in digital transformation. We work with a professional team. We strengthen our work by making joint evaluations with our agency. Our strategy in digital is to ensure that our potential customers see us. In fact, our competitor here is not other suppliers, but the Google algorithm. Since we stepped into digital, we have actually seen how detailed this business is. You need to consider many factors, from keyword analysis to search volumes.
Virtual Construction Site: How do buyers shop from you online?
Your construction site: Our website has an e-commerce infrastructure. They can purchase from us the same way they buy a pair of trousers over the Internet. However, we recommend that they make wholesale purchases by calling us or visiting us. Because when we look at the market in wholesale purchases, we are among the most advantageous suppliers in terms of cost performance.
Virtual Construction Site: Which products do you sell on www.santiyeciniz.com?
Your Construction Site Manager: We broke new ground and started to sell mold iron support products. In addition to this, we also sell products such as stir-fry, kipper tarot spindle. These items could be purchased from a hardware store or from a comprehensive building supply store. However, today it can be obtained by entering the official website of your construction site. At the same time, wire types are among the products we offer for sale.
In addition, we also sell construction site mobilization products. We can supply all kinds of products from construction site bunk beds, blankets, pillows, duvet covers and mattresses.
“We are an online supply chain”
Virtual Construction Site: One of the most curious subjects is how these products are delivered?
Your construction site: There are cargo companies that we have contracted with. We can deliver most products via courier. However, it is not accepted after a certain weight. We have the capacity to deliver with our own vehicles, depending on the volume of the order. We can ship to every region of Turkey. We also provide shipping with contracted warehouse companies. Because in e-commerce, the importance is more than sales, how and in how many days that product is delivered. We promise time, energy and cost savings to our solution partners. We are an online supply chain.
Virtual Construction Site: You are a company that provides on-site services as well as digital… Can you tell our readers about this process?
Your Site Manager: Yes, we do not only sell digitally. In addition to the phone, we also have one-to-one sales. If our customers wish, they can also see the products and buy them. We also have a large sales team. We make hundreds of phone calls a day. We are a dynamic team. All of our staff are experts in their field. They make the purchasing process easier by answering questions instantly. We are taking firm steps towards becoming Turkey's number one supply center.