when you think of online writing or even marketing in general do you think SEO new ship here's why noodle is the most visited platform in the world online Google processes over 40,000 searches every second which is actually 3.5 billion searches per day the amount of people using Google every day is staggering I've been able to rank over a thousand blogs through my site express writers calm over the past eight years we rank for thousands of organic keyword positions and those inbound rankings bring us or a thousand site visitors per day in this article I'm gonna share with you eight heat tips that will really help your writing get to the top of Google consider this your ultimate SEO content writing tips for 2019 and in the future
Number One write to the right people with targeted keywords your site content won't reach the right people if you're not targeting the right terms and by targeted keywords I mean terms that your audience is actively searching for on Google so it's why these terms you need to understand your buyer who are they what problems do they have and why are they looking for these terms then you need to know the exact terms they're looking up online and don't leave that up to guesswork my favorite tools are SEM rush and huge binder for looking up accurate keyword data I'll link to those tools in the description
Number Two focus on a readability SEO content that shoots to the top of SERPs is incredibly readable when your audience clicks your link every element on that page should keep them there the content should be engaging enough to grab and hold their interest and really provide value and when they stay and read that makes your page look great to Google it tells Google hey this was relevant to the searcher because they thought they were looking for this rankings it's called well time and it's basically from the point of time we click on a result to when you go back to search results in Google so how do we create breathable content readability can be defined as clarity of your content so you want super clear content speak with a clear voice organization of content I like to think of my blogs as many books and I like to organize them and structure them in a way that's readable this also means logic and simplicity you want your content to be logical but also simple so just remember to be readable the content the written content on your site must be understandable and I'll leave to some examples of extremely readable content from some of my favorite online writers in the
Number Three go deeper in your content a really big SEO training for 2019 and beyond is to go deeper and further into a topic according to industry thought leader Eric ie Google is intensifying its focus on the quality of content here's what Andy said in a recent search engine weaker in their content depth suffered in comparison so according to any this trend is only going to continue knowing that how can we go about creating deeper content right long-form words the sweet spot here is 2,000 or more explore topics have many different facets great ultimate guides go further than surface level research so instead of just quickly googling for statistic dig deeper one thing I did recently was pull out an industry-leading book and actually quote from the pages in that book so you really - a link that leads to a study which is what a lot of concentrators do you want to go straight to that original study
Number Four improve your page speed a really simple way to improve your SEO content rankings in 2019 would be to increase your page speed the slower your page loads the more frustrated your end user gets and especially today no one wants to just sit there and wait for a site to load and studies show this is true according to a BBC news report shoppers won't wait more than three seconds for a page to load when they're looking up a retail product and research from the Nielsen Norman group has found that most people leave your site completely if they're waiting 10 20 seconds for its load so make sure you don't have a lot of popups scripts code pieces JavaScript heavy videos slowing down your site speed and invest in a good web designer or developer to help you with your web presence
Number Five visuals matter mark Schafer thought leader and the author of the new book marketing rebellion recently made great points today content should be artisanal that means it should be an crafted and what better content to have hand designed and created than your images so for us and Express writers all of our blog content is actually hand drawn on paper and then created in an Adobe program by our full-time designer you can find great designers on places like upwork.com fiverr.com and studies have shown that articles with images get 94% more abuse than articles without but today crummy stock photos are just not going to cut it you need to have really good well-designed images to stand out so compliment coppy with great images and you'll see more SEO success
Number Six provide facts and probably cite them this goes back to a point we made in the third point about going deeper in your content but I thought this point deserved its own little soapbox so today the Internet has made it really easy for anyone to say anything without backing up outlandish claims so it's actually a differentiation point to go straight to an original study and pull an awesome statistics facts that you've properly cited and include those in your content so the key for that trustworthy factor in SEO content is going to be research
Number Seven format your online content for the featured snippets featured snippets are getting a ton of attention in Google lately and this will only increase so these are little blocks of information that literally appear in Google search results when someone asks Google a question so feature snippets get the first spot in Google above organic results this is a hugely desirable place for your content to rank to increase the likelihood of your content getting sniffed for Google here are a few things to know first answer questions definitively in your content either final answer secondly make your content the highest quality possible-- readable well-written full of statistics and thorough next use numbered and bulleted lists that format will actually show up in the snippets we see a lot of number and bulleted lists in the snippets also include statistics and data and structure your content and logically so if operating announcement guide I like to come up with a table of contents but tell us the reader what they're in for so where you can see that in action and sometimes the table of contents is what gets indexed in the featured snippets
Number Eight be the expert so these days people is really valuing that expert or already authorship in content more than ever before and this goes back to the consistency of your content how often you show up your content can't position you over time as an expert if you stick with it reputation also matters so in Google's recently updated search quality of family layered guidelines the creator of that content and their history both relate to that pages rankings so reputation evidence can include these things first-person experience you've been practicing your trade for 10 years let's say you talk about horseback riding maybe you own a ranch you did that for 10 years or you've written a book you speak on your topic and what the wider web thinks about you and says online so that's reviews forum posts ratings that type of thing so the content you need to create position yourself as an expert is an about page that has thorough detailed information of your career your expertise what you're good at what you've done for clients how long you've been doing it with dates that type of thing you also need to make sure you have bio pages set up your blog and if you guess blog make sure you have strong BIOS for your guest blogs as well so that's it those are my eight key tips for SEO rankings with your writing in 2018