Over the past few years, content marketing has continued to grow in popularity and effectiveness. Savvy marketers know that creating valuable content for their target audience has numerous benefits, but they also know how difficult it is to create engaging content. That’s where content curation can be a lifesaver for small business marketers. Learn how curating content can help your content marketing efforts.
What does curating content mean?
Content curation is about finding great content and presenting it to your social media followers in a way that adds value. According to Hootsuite, more than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. You’re taking the legwork out of finding helpful content for your readers by adding value and showing your readers that you’re committed to providing useful content that they can use. Content can be a blog, speech, video, infographic, or any other form of content that showcases helpful information. Content curation isn’t new at all. At the most basic level, every time you retweet on Twitter, you’re implementing a form of content curation, sharing someone else’s content with your audience.