3 Whitepaper Mistakes and How to Avoid Them

Whether you intend to lead more leads or think about your leadership ideas, creating the ultimate white paper is not easy - especially when everyone is in the middle of all the content clutter. Regardless of the end goal, the only way to distinguish a great paper from a sea of ​​mediocrity is to determine how well it meets the problems of a B2B buyer.

You know that your white paper is much more than just an in-depth guide, and can often come across as a boring sales presentation if not presented in the right way. So make sure you only offer real help, instead of kidnapping customers with annoying ads and doing more harm to your brand than good.

Although there are various elements to a content marketing campaign, B2B customers are most attracted to a technical document like white paper. Therefore, for your white paper marketing to be successful, here are some blunders you need to stay away from and Deck 7’s content marketing solution to overcome them.

1. Blow up leads with sales messages
   Just because someone has downloaded your content marketing publications doesn’t mean you can see it as a green signal for a free call to sales. It’s exactly the opposite of what you should be doing. Don’t call IT pros until five minutes after you’ve downloaded your white paper, as it will only kill your chances of increasing your ROI.

What you should do is be more transparent about the landing page process, informing customers about the content of the white paper and how it can help resolve their pain. Disseminating this as closed content allows you to expand your database and drive more leads in your marketing funnel while getting potential customers the information you are looking for.

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1. Not doing proper research
   How does the reader know that you are trustworthy if you do not substantiate your claims? The marketer considers the interactive publication to be the number one influential content marketing strategy that can influence a customer’s critical decisions. Consequently, poorly researched white paper will have no value to readers. The topic of the White Paper should include statistics as well as infographics supported by legitimate research findings, and should be a long-form content element to allow more space for brand awareness and knowledge transfer.

If you're not sure what to do with your research, here are some tips:

Learn about industry research reports as they are supported by legitimate data from your potential buyer. Get references from research groups like HubSpot, Forrester, or any other professional organization that did the original research. A blog post is also a good choice to find out what your audience likes and dislikes.
Alternatively, you can look at another related reference from the same industry.
In order for your white paper to get as many leads as possible and achieve the desired impact, it is important to present your content as a legitimate source of valuable insights from which readers can benefit. Because digital marketing is everything that exists on the internet, have a content strategy that makes your paper a valuable lead-generating tool.

1. The promotion is not passable
   When it comes to promoting white paper, it’s best for B2B marketers to take advantage of a few different distribution services, such as social media platforms, SEO, demand generation tools, and see which one performs best. Many marketers work hard to create content, but are happy to help them in the right way. They simply put them on their website and hope the leaders will come over. If only that worked.

As a content marketer, here are some methods for your marketing strategy that can pique the interest of your white reader.

Direct these readers from your blog to the whitepaper optional form.
Create a white card “cheat sheet” and hand over the sales team to the sales funnel leaders.

Take advantage of Slideshare to make your white paper an attractive presentation. If you want to connect with potential customers and audiences who prefer a better view, Slideshare offers you the right quality content.

With LinkedIn, you can bring targeted leads to your white paper. We all know how strong Facebook and Twitter are, but let’s not forget how strong LinkedIn is because of its worldwide influence. With LinkedIn's specialized targeted services, your ads can appear to the right audience. This promotes your valuable content and thus creates the necessary sound around your brand.

Ask the best bloggers in the industry to talk about your white paper to get as many leads as possible. This is one of the most important and trendy B2B B2B activities in which most companies invest.

You should specialize in your area of ​​expertise based on your topics, target audience, and end goal. Use help from distribution services like Bit Pipe, Information Week, and CIO whitepapers to achieve your content marketing goals. They can help you reach wider networks and expose you to a larger audience, increasing your business’s conversion rate.

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