How to take advantage of product marketing content?
There are several ways to increase lead generation to exploit the content. To narrow this down, here are the three most important ways to leverage content for product marketing.
Leverage the power of video content
Social media has always been a cost-effective platform for promoting product launch. Most use social media platforms for entertainment like Facebook, Instagram, and Twitter, in which case you need something that grabs users ’attention, and visual content helps with that. When you create content for social media, it allows this information to reach different types of audiences. But no doubt you need meaningful visual content to promote your product on social media and engage your audience. Content provided in the form of quality video helps build the desired engagement. However, to achieve high returns, you need to do it right. Different types of video content marketing ideas are appreciated by the audience as they create a new sense of marketing for the products.
One of the best visual content you can add to your content marketing plan is a product presentation video. Not just any video, but high quality and informative that can provide first hand views on the effectiveness of the product. Demonstrating your product capability in video content marketing with the information you need is a flawless way for potential customers to believe and ultimately buy what they are selling. Another way to exploit video content is to use various forms of visual content, such as interviews, guides, questions and answers, and tutorials to pique the curiosity of the audience, keeping in mind the true value of the product and the target audience.
Effective use of interesting infographics
You can increase the excitement of your audience with visual content, but it will be a good investment for people to spend money on something they are not sure about. You will need content that informs and educates your audience - which explains the thought leadership concept followed by the brand. As far as B2B is concerned, infographics are the best possible way to market a product. With an infographics-rich product marketing strategy, you not only use graphics or infographics (animated infographics), but also use bite-sized content to provide a visual resource that is easier to understand with effective data display.
Maybe you can create an infographics that showcase the features and benefits of the product. You can also use infographics as an explanatory video tool to break down concepts, compare products, services, or highlight product details.
Here’s the result from a survey of 500 online marketers about how visual content affected their marketing strategies in 2018 and what plans they have for 2019.
A great infographics can educate, entertain and inspire. As product marketing, if you can prove the value of your product and brand, you have already won half the battle.
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Educate your target audience with engaging webinars
There are so many marketing channels available in the market, but one of the good content mediums that has become more popular over the years is webinars. Webinar has become an important part of B2B marketing as it fits well with B2B goals. Potential partners today are looking for webinars to learn live from an expert and answer their questions during the video.
Webinars, according to CMI, today are "one of the most effective formats in the content marketing arsenal used by 46% of B2B marketers." The use of webinars to capitalize on a content marketing strategy is a trend appropriate for any economic situation.
By inviting B2B to your customers for a webinar, you can shorten the sales cycle of your product, giving them the right solution - for the solution you’re looking for. Webinars on a specific topic, industry, or trend not only increase audience traffic, but also provide an easy way to generate new leads within your organization.
B2B webinars can help you create new leads and maintain a professional relationship with existing ones. You can choose as many webinars as you want on current industry topics and trends. You will have the opportunity to connect with your audience, inform and educate your audience about what is happening and what is next in your field. This allows you to optimize your content in one of the most organic ways.
There are many other content marketing strategies and formats, such as white papers, e-books, and product sheets, that you can incorporate depending on your business. With the methods of content marketing discussed above, you can improve and refine your marketing strategies while following best practices in product marketing and ultimately achieving high ROI.