SEO is primarily concerned with content creation. You are tweaking existing content if you aren't writing your own content. It is not sufficient to use just any content - you have to know which is appropriate. Become a top-ranking in 2022 by creating the correct types of content.
The 4 types of content you should create in 2022 to rank better. (https://www.rankwatch.com/blog/4-types-of-content-you-should-create-to-rank-better-in-2022/)