Small business marketers spend a lot of time trying to drive traffic to their website, only to lose those hard-earned visitors quickly when they don’t engage with the site or convert. Since the goal of marketing is to drive quality traffic to the website, why do we often lose out on conversions? Here are a few ideas to help improve the conversion rate of your small business website.
Know Your Target Audience
No matter what product or service you are selling, “everyone” is NOT your target audience. If you’re trying to attract too vague of an audience, you won’t be able to effectively target your message to the right audience.
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