Whether you're selling a product or offering a service, you can transform your experience into something memorable. There are four dimensions of experience: physical, emotional, intellectual, and spiritual. The first two are the most obvious. In the second category, the buyer is the one creating the performance. Take the Kentucky Derby, for example. While sitting in the grandstand, you may feel that you're experiencing it, but if you're standing in the infield, you'll be completely immersed. In the first dimension, there are four facets of the experience.
First, experience innovation is about improving a human experience incrementally. It can include everything from food to activities that are commonplace in our lives. Feature enhancements leverage current technological capabilities to refresh the way people experience products. Ultimately, it helps them reach their goals. While enhancing the sensory experience is critical, it doesn't necessarily mean that every new product or service needs to be more extravagant. It's important to recognize that the experience itself is the most important aspect of a product or service.
Next, companies must focus on the sensory elements of an experience. This is the key to enhancing a memorable experience. Some companies use sounds and smells to enhance customer experiences. Using scent, light, and sound, smart shoe shine operators enhance the experience by incorporating them into their services. For example, salons use lotions, shampoo, and other tactile sensations that are part of the overall experience. Some grocery stores even pipe in bakery smells and simulating a thunderstorm through lighting.
Adding sensory stimulants will also help your experience be more memorable. For instance, smart shoeshine operators add sounds and scents to their polishing services. A smart hair stylist adds touch and smell to the customer's experience by applying lotions and shampoo. Using sounds and textures can enhance the sensory experience. Some grocery stores pipe in bakery scents to attract customers. Another example is an airline that simulates a thunderstorm with lights.
It's important to remember that an experience is more than just a product. It's also the most valuable thing a customer will remember and cherish. Whether it's a music concert or an airplane trip, people will always pay a premium for it. By adding these factors, you can create a memorable experience for your customers. With the right strategy, you can boost your business. With the right strategy, you can create a memorable experience for both you and your customers.
In addition to the traditional product and service features, consider adding sensory stimulants that add to the overall experience. Some companies use these sensory stimulants to create a more memorable experience. A smart shoeshine operator can augment the smell of polish with sound. Adding a massage therapist can also add textures and sounds to their customers' experience. Many supermarkets pipe in bakery scents into the aisles. Others use lights to simulate rain.