Cool Post! Participating in an ICO really needs some research about WHAT you are investing in. Sadly, often people invest in everything they can find :D (due to the ICO Hype).

Another important thing (in my opinion) is to read carefully the whitepaper of the project. Here you will find big differences between a promising company and a shady scam.

I saw good whitepapers containing diagrams, explaining the project and even giving information about HOW they want to achieve their goals.

For example, the "DIMCOIN" project was having a whitepaper, a whitepaper summary, a technical whitepaper, terms and conditions, a paper about how the ICO will be done and a presentation about who they are.

Other ICO's just throw in a bad written whitepaper, without any information about technical stuff and just advertising themselves. Not the most promising thing one could invest in, no? ;)