Thanks for your reply kencode, all questions answered!
I just feel personally that you have to put the power in the hands of the customer to ultimately drive adoption and I think that's where the Plutus app might exceed expectations. They have their own exchange and users earn plutons as loyalty rewards. That combined with zero tx fees and instant confirmations is also pretty cool.
I'm not knocking Blockpay, I'm a long term deep bitshares holder. Just adding to the discussion!
Plutus.it in action: